MarketPoint Direct and eWay Direct have come together to provide a range of interactive marketing services via the internet. MarketPoint's direct-mail services include strategy, data analytics, offset printing, fulfillment and mailing. eWay offers a single platform which incorporates e-mail marketing, social media, website re-engagement and widgets. Together the companies will provide clients with services for e-mail, search and social media marketing. MarketPoint entered into the deal in answer to client request for e-marketing services, according to company president Ken McGovern. eWay, he said, offers "proven technology, unique solutions, and a suite of services." Within two weeks of signing with eWay, MarketPoint closed its first e-mail contract. It anticipates securing several other clients in the coming months, the company said.
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