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I recently came across a Fortune 500 company that could have saved millions of dollars in transportation costs by putting its freight out to bid. But after much internal debate, the company decided to honor its current rates with carriers. Why? The company knows that capacity will tighten again down the road, and when that day comes, it expects its carriers to maintain their commitments to them and not abandon them for other shippers offering a cent or two more per mile. Did the company make the right decision? Time will only tell and it will come down to one thing: if the trust the company placed in its carriers is well founded. What do you think? Do you agree with this shipper's decision to trust its carriers? Are the pressures for instant results too difficult to overcome? Are trust, courage, and patience undervalued in business today?
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