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Organizations with vertical integration strategies control the input and output of the supply chain, meaning they own the supply of the raw material and have the ability to distribute their finished product. By having vertical integration, companies are able to have full visibility into their operations at every level of the business, be it growing or finding raw material, manufacturing, transporting, marketing or retailing. Every one of these processes is managed by the organization when a vertical strategy is used. It is critical for a retail business to have a vertically integrated strategy with competitive pricing. One such company is Tiffany.
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