• Advertise
  • Contact Us
  • About Us
  • Supplier Directory
  • SCB YouTube
  • Login
  • Subscribe
  • Logout
  • My Profile
  • LOGISTICS
    • Air Cargo
    • All Logistics
    • Express/Small Shipments
    • Facility Location Planning
    • Freight Forwarding/Customs Brokerage
    • Global Gateways
    • Global Logistics
    • Last Mile Delivery
    • Logistics Outsourcing
    • LTL/Truckload Services
    • Ocean Transportation
    • Rail & Intermodal
    • Reverse Logistics
    • Service Parts Management
    • Transportation & Distribution
  • TECHNOLOGY
    • All Technology
    • Artificial Intelligence
    • Cloud & On-Demand Systems
    • Data Management (Big Data/IoT/Blockchain)
    • ERP & Enterprise Systems
    • Forecasting & Demand Planning
    • Global Trade Management
    • Inventory Planning/ Optimization
    • Product Lifecycle Management
    • Sales & Operations Planning
    • SC Finance & Revenue Management
    • SC Planning & Optimization
    • Sourcing/Procurement/SRM
    • Supply Chain Visibility
    • Transportation Management
  • GENERAL SCM
    • Business Strategy Alignment
    • Education & Professional Development
    • Global Supply Chain Management
    • Global Trade & Economics
    • HR & Labor Management
    • Quality & Metrics
    • Regulation & Compliance
    • SC Security & Risk Mgmt
    • Supply Chains in Crisis
    • Sustainability & Corporate Social Responsibility
  • WAREHOUSING
    • All Warehouse Services
    • Conveyors & Sortation
    • Lift Trucks & AGVs
    • Order Fulfillment
    • Packaging
    • RFID, Barcode, Mobility & Voice
    • Robotics
    • Warehouse Management Systems
  • INDUSTRIES
    • Aerospace & Defense
    • Apparel
    • Automotive
    • Chemicals & Energy
    • Consumer Packaged Goods
    • E-Commerce/Omni-Channel
    • Food & Beverage
    • Healthcare
    • High-Tech/Electronics
    • Industrial Manufacturing
    • Pharmaceutical/Biotech
    • Retail
  • THINK TANK
  • WEBINARS
    • On-Demand Webinars
    • Upcoming Webinars
    • Webinar Library
  • PODCASTS
  • VIDEOS
  • WHITEPAPERS
Home » Chief Marketing Officer Council Summit Dec. 9 to Address Companies in Crisis: Reducing Risks and Managing Reputations

Chief Marketing Officer Council Summit Dec. 9 to Address Companies in Crisis: Reducing Risks and Managing Reputations

November 17, 2010
CMO Council

Anticipating, pre-empting, containing and recovering from a crisis, security breach, product recall or operational failure is now an essential cross-functional discipline and contingency planning priority for global businesses. During the 2010 CMO Council  Summit, scheduled Dec. 9 in San Jose, California, chief marketing officers from AIG, 24-Hour Fitness, and Bay Area Rapid Transit (BART) will share how they have rallied C-level executive support to act responsibly and effectively in times of crisis or compromise.

The session will feature a headline presentation from David Horlock, vice president of global inspections and audits at Intertek, a company active in product safety, component testing, ethical sourcing, and supply chain sustainability. Based in Hong Kong, Horlock has worked closely with clients to ensure the quality, integrity, sustainability, responsibility and compliance of operations, suppliers, products, labor conditions and work environments worldwide.

The executive panel, titled Corporate Incident Response: A New Measure of Business Performance, will look at the impact of corporate crises -- whether man-made, "cyber-propagated" or naturally inspired -- on a company's ability to protect brand reputation and shareholder value. Joining Horlock for this session will be Tony Wells, chief marketing officer of 24-Hour Fitness, Rich Smith, chief marketing officer of AIG, and Aaron Weinstein, chief marketing officer of the San Francisco Bay Area mass transit system.

The CMO Summit will gather keynote speakers and panelists from across the C-suite to share in their experiences, insights and best practices for optimizing three key areas of collaboration: Customer Experience, Marketing Effectiveness and Operational Efficiency. The full-day event, themed around Synchronizing the C-Suite, will focus on ways chief marketers can more effectively enjoin and collaborate with CEOs and functional leaders in the finance, information technology, procurement, legal, operational and other customer-facing and back office environments.

Marketing and business leaders from Accenture, Chrysler, Prudential, Juniper Networks, Taleo, Denny's, Motorola, Lenovo, Wells Fargo, ADP, Papa Murphy's, Nokia, FNC, Farmers Insurance, SAP, Orbitz, Egon Zehnder, SunPower, Merkle, Cisco, CA, AIG, Franke, and Wrigley's are expected to be among those attending the event.

The CMO Council's CMO Summit (www.cmosummit.org) is the premier networking and thought leadership event in marketing and the official peer-to-peer networking event for the CMO Council (www.cmocouncil.org), an organization of more than 6,000 global marketers, controlling more than $200bn in combined annual marketing spend. Invitees across both the B-to-B and B-to-C market sectors will be invited to attend this exclusive retreat to network with peers and tap into this global network of insight, access and influence.

For more information, visit www.cmosummit.org.

Source: CMO Council

    RELATED CONTENT

    RELATED VIDEOS

    Business Strategy Alignment Education & Professional Development Global Supply Chain Management HR & Labor Management Supply Chain Security & Risk Mgmt
    KEYWORDS Business Strategy Alignment Education & Professional Development Global Supply Chain Management HR & Labor Management SC Security & Risk Mgmt Supply Chain Analysis & Consulting
    CMO Council

    Assessment Tool Tracks Potential Savings Through Streamlined Marketing Supply Chain Operations

    More from this author

    Subscribe to our Daily Newsletter!

    Timely, incisive articles delivered directly to your inbox.

    Popular Stories

    • A HAND HOLDS A CELL PHONE IN FRONT OF A LAPTOP. A FLOATING QR CODE CAN BE SEEN BETWEEN THE PHONE AND LAPTOP.

      The Mysterious Case of the Disappearing QR Code

      Data Management (Big Data/IoT/Blockchain)
    • A WORKER IN COLD WEATHER GEAR WRITES ON A CLIPBOARD IN A WAREHOUSE

      Automating the Cold-Chain Warehouse

      Business Strategy Alignment
    • Multiple cars are being put together by robotic arms on an assembly line inside of a factory. Photo: iStock.com/Traimak_Ivan

      Podcast | Will an Investment ‘Supercycle’ Spark the Revival of American Manufacturing?

      Sourcing/Procurement/SRM
    • A LOOKING-DOWN VIEW OF AN OPEN PIT RARE EARTH ELEMENTS MINE

      U.S. Weighing Record $1B Loan for Massive Lithium Mine in Nevada

      Education & Professional Development
    • A PAIR OF HANDS IS HOLDING A TRANSLUCENT 3D RENDERING OF A GLOBE WITH SUSTAINABILITY SYMBOLS SURROUNDING IT IN FRONT OF A GREEN BACKGROUND.

      Finding ROI in Sustainability

      Data Management (Big Data/IoT/Blockchain)

    Digital Edition

    Scb august 2023 lg

    2023 100 Great Supply Chain Partners

    VIEW THE LATEST ISSUE

    Case Studies

    • JLL Finds Perfect Warehouse Location, Leading to $15M Grant for Startup

    • Robots Speed Fulfillment to Help Apparel Company Scale for Growth

    • New Revenue for Cloud-Based TMS that Embeds Orderful’s Modern EDI Platform

    • Convenience Store Client Maximizes Profit and Improves Customer Service

    • A Digitally Native Footwear Brand Finds Rapid Fulfillment

    Visit Our Sponsors

    Antuit Zebra Anvyl AutoStore
    BEUMER Group Blue Ridge Global Brother
    CHEP Cleo Coenterprise
    Data Capture E2open Enveyo
    Eva Air ForwardX Robotics Frayt
    GAINSystems Generix Geodis
    GEP Global Supply Chain Marketing Summit GreyOrange
    Here Holman Logistics Infor
    Inmar Kinaxis Lexis Nexis
    Locus Robotics Logility LogistiVIEW
    Lucas Systems MCA Connect MPO
    Old Dominion OneRail Overhaul
    PartnerLinQ (Visionet) Port of Virginia Ryder E-commerce by Whiplash
    Saddle Creek Logistics SAP Shyft
    Sourcemap SPS Commerce Tecsys
    TGW Systems Thomson Reuters Veho
    Verusen Walmart Workshop
    • More From SCB
      • Featured Content
      • Video Library
      • Think Tank Blog
      • SupplyChainBrain Podcast
      • Whitepapers
      • On-Demand Webinars
      • Upcoming Webinars
    • Digital Offerings
      • Digital Issue
      • Subscribe
      • Manage Your Subscription
      • Newsletters
    • Resources
      • Events Calendar
      • SCB's Great Supply Chain Partners
      • Supplier Directory
      • Case Study Showcase
      • Supply Chain Innovation Awards
      • 100 Great Partners Form
    • SCB Corporate
      • Advertise on SCB.COM
      • About Us
      • Privacy Policy
      • Contact Us
      • Data Sharing Opt-Out

    All content copyright ©2023 Keller International Publishing Corp All rights reserved. No reproduction, transmission or display is permitted without the written permissions of Keller International Publishing Corp

    Design, CMS, Hosting & Web Development :: ePublishing