Obviously, consumers find online shopping and entertainment sites much more appealing than traditional options. But you need to look deeper to find out how these sites have snagged the attention of consumers from 8 to 80. It's in the massive amounts of information they collect from site visitors, customers and subscribers that drive constant improvements based on actual usage.
In other words, through the advanced analytics being used by vendors, consumers are driving their own experience and improvements, which leads to more consumption.
Forward-thinking organizations have long understood the importance of business intelligence and analytics. By taking a look at the data generated in the course of doing business -- from point-of-sale records to network performance data to clickstream analysis of website traffic -- these companies have access to a wealth of information about how customers and site visitors interact with a company's website, products, services and other users. The problem is the massive amounts of data generated today and the inability of traditional database and analytics systems to handle all this data in a timely manner.
