• Advertise
  • Contact Us
  • Supplier Directory
  • SCB YouTube
  • About Us
  • Login
  • Subscribe
  • Logout
  • My Profile
  • LOGISTICS
    • Air Cargo
    • All Logistics
    • Facility Location Planning
    • Freight Forwarding/Customs Brokerage
    • Global Gateways
    • Global Logistics
    • Last Mile Delivery
    • Logistics Outsourcing
    • LTL/Truckload Services
    • Ocean Transportation
    • Parcel & Express
    • Rail & Intermodal
    • Reverse Logistics
    • Service Parts Management
    • Transportation & Distribution
  • TECHNOLOGY
    • All Technology
    • Artificial Intelligence
    • Cloud & On-Demand Systems
    • Data Management (Big Data/IoT/Blockchain)
    • ERP & Enterprise Systems
    • Forecasting & Demand Planning
    • Global Trade Management
    • Inventory Planning/ Optimization
    • Product Lifecycle Management
    • Robotics
    • Sales & Operations Planning
    • SC Finance & Revenue Management
    • SC Planning & Optimization
    • Supply Chain Visibility
    • Transportation Management
  • GENERAL SCM
    • Business Strategy Alignment
    • Customer Relationship Management
    • Education & Professional Development
    • Global Supply Chain Management
    • Global Trade & Economics
    • Green Energy
    • HR & Labor Management
    • Quality & Metrics
    • Regulation & Compliance
    • Sourcing/Procurement/SRM
    • SC Security & Risk Mgmt
    • Supply Chains in Crisis
    • Sustainability & Corporate Social Responsibility
  • WAREHOUSING
    • All Warehouse Services
    • Conveyors & Sortation
    • Lift Trucks & AGVs
    • Order Management & Fulfillment
    • Packaging
    • RFID, Barcode, Mobility & Voice
    • Warehouse Automation
    • Warehouse Management Systems
  • INDUSTRIES
    • Aerospace & Defense
    • Apparel
    • Automotive
    • Chemicals & Energy
    • Consumer Packaged Goods
    • E-Commerce/Omni-Channel
    • Food & Beverage
    • Healthcare
    • High-Tech/Electronics
    • Industrial Manufacturing
    • Pharmaceutical/Biotech
    • Retail
  • THINK TANK
  • WEBINARS
    • On-Demand Webinars
    • Upcoming Webinars
    • Webinar Library
  • PODCASTS
  • WHITEPAPERS
  • VIDEOS
Home » Blogs » Think Tank » Will Robots Put an End to Holiday Hiring in the Warehouse?

Think Tank
Think Tank RSS FeedRSS

Will Robots Put an End to Holiday Hiring in the Warehouse?

November 21, 2016
Robert J. Bowman, SupplyChainBrain

The huge influx of temporary help that occurs within the supply chain each fall brings problems of higher overhead and the challenge of blending those individuals with the permanent workforce. More automation would appear to be an attractive alternative.

Within D.C.s, there's been a definite movement in that direction. Four years ago, Amazon.com Inc. bought Kiva Systems for $775m. The deal gave it a fleet of robots that were deployed throughout Amazon’s growing network of fulfillment centers. By 2015, the company reportedly had some 30,000 bots in operation – double the number from the year before.

Amazon could afford the investment; others might be less able. Independent logistics service providers (LSPs) would seem the ideal candidates for automation, given their heavy involvement in warehouse operations. But even if they have access to the cash, many are reluctant to spend it. Most client commitments are simply too short to justify taking the plunge. So LSP-run warehouses remain, in large part, manual in nature.

Bruce Welty would like to change that. The chairman of Quiet Logistics, an LSP servicing fashion and apparel brands, envisioned a more flexible and affordable type of robot. His company had been using Kiva technology, but the Amazon acquisition prompted him to seek another solution.

The typical robot isn’t especially well suited for multi-task LSP operations, Welty says. He sought to develop units that could be taught to operate within specific warehouse environments, in collaboration with human workers. Comes time to ramp up activity in response to holiday demand, the D.C. can then decide whether to add people, robots or a combination of both.

Rather than continue to rely on outside technology, Welty started up his own automation provider within Quiet Logistics. He founded Locus Robotics to address the challenge of adjusting fulfillment operations in line with volume growth and seasonal peaks.

The venture wasn’t intended as a means of eliminating humans in the D.C. entirely. Man and machine continue to work side by side. One Locus robot makes a person five times more productive, claims Welty, but no warehouse can afford to have a large fleet of sophisticated robots sit idle during slack periods of the year. Additional hiring to handle seasonal peaks isn’t going away anytime soon.

Robots aren’t new to distribution centers, but older models had to be kept segregated from human workers for reasons of safety. Often they’d be confined to cages or delineated operating zones.

A typical Kiva unit might weigh more than 1,000 pounds, posing a potential hazard to anyone who inadvertently crosses its path. Locus’s robots, by contrast, weigh less than 100 pounds and move at a speed of just under two meters per second. So humans can interact much more closely with the machines.

In the Locus system, a person is needed to complete a pick or putaway. Equipping the robots with picking arms would be impractical, says Welty, given the huge number and variety of items in a Quiet Logistics warehouse. (Quiet makes around 10 million shipments a year, he says.) What robots do well is cut down on travel time between picks, as well as the amount of time spent on a specific task.

It seems obvious that robots would reduce the need for humans in the warehouse, even if Welty is reluctant to put it that way. “It’s hard for me to make a value judgment,” he says. “I can only say that I need more people than I can possibly find to do this work.” As of early November, he had 500 job openings at one of his warehouses. Even in slack periods, there are at least 100 positions going unfilled.

The reason lies in the growth of e-commerce, which involves large numbers of small packages being shipped to individual consumers, often on an expedited basis. That kind of environment doesn’t lend itself to full automation, unless the product is highly standardized.

“In our world,” says Welty, “we might pick a notebook, a ballpoint pen, a pair of shoes. There’s no machine that can do that.” Some day, perhaps, drones, robots and driverless vehicles will conspire to eject humans from the fulfillment process. But for now, don’t expect most e-commerce D.C.s to become “lights-out” operations. The hiring rush in advance of holiday shopping madness will continue.

Comment on This Article

Logistics LTL/Truckload Services Technology Inventory Planning/ Optimization Supply Chain Planning & Optimization All Warehouse Services Order Management & Fulfillment Warehouse Management Systems Apparel Consumer Packaged Goods Food & Beverage High-Tech/Electronics Retail

RELATED CONTENT

RELATED VIDEOS

Subscribe to our Daily Newsletter!

Timely, incisive articles delivered directly to your inbox.

Featured Product

Popular Stories

  • On Demand Webinar Peak Zebra - SupplyChainBrain Webinar - Thu Oct 22 2026 2p ET.png

    RFID and Machine Vision are Having a Moment

    Webinars
  • GEARS MANUFACTURING iStock-bernie_photo-2219946641.jpg

    Five Current Challenges Preventing Real-Time Visibility in Connected Manufacturing

    Last Mile Delivery
  • A table titled "Transportation Nexus Assessment" that lays out a list of companies and scores them based on a series of weighted categories

    Better Supply Chains Releases Framework for Evaluating TMS Systems

    Technology
  • A blue container ship stacked with multi-colored containers sinking into an ocean of red tape that reads "tariffs"

    From Russian Oil to U.S. Supply Chains: The Hidden Risk of Secondary Tariffs

    Regulation & Compliance
  • An oil rig in the middle of the ocean at sunset on a cloudy day

    U.K. Approves Controversial North Sea Drilling Project

    Global Supply Chain Management

Digital Edition

Scb q3 26 cover

100 Great Supply Chain Partners 2026: The Secret to Supply Chain Success

VIEW THE LATEST ISSUE

Case Studies

  • Recycled Tagging Fasteners: Small Changes Make a Big Impact

  • A GRAPHIC SHOWING MULTIPLE FORMS OF SHIPPING, WITH A HUMAN STANDING AT THE CENTER, TOUCHING A SYMBOLIC MAP OF THE WORLD

    Enhancing High-Value Electronics Shipment Security with Tive's Real-Time Tracking

  • A GRAPHIC OF INTERLACING HONEYCOMBED ELEMENTS REPRESENTING GLOBAL BUSINESS TRANSACTIONS

    Moving Robots Site-to-Site

  • JLL Finds Perfect Warehouse Location, Leading to $15M Grant for Startup

  • Robots Speed Fulfillment to Help Apparel Company Scale for Growth

Visit Our Sponsors

4flow Amazon Freight Anaplan
Arkieva AutoStore Blue Yonder
Canadian National Railway Company Carton Cloud CoEnterprise
Dassault Descartes Dexory
Duravant E2Open EPG
General Logistics Systems GEP Hy-Tek
iGPS Knapp Korber
Lyngsoe Odyssey Logistics OMP
PeakAI Procurability Quinyx
SAP Sikick Staples
S&P Global Mobility Systech TADA
Tive TransImpact US Bank
Werner WSI
  • More From SCB
    • Featured Content
    • Video Library
    • Think Tank Blog
    • SupplyChainBrain Podcast
    • Whitepapers
    • On-Demand Webinars
    • Upcoming Webinars
  • Digital Offerings
    • Digital Issue
    • Subscribe
    • Manage Email Preferences
    • Newsletters
  • Resources
    • Events Calendar
    • 2026 Event Coverage
    • SCB's Great Supply Chain Partners
    • Supplier Directory
    • Case Study Showcase
    • Supply Chain Innovation Awards
    • 100 Great Partners Form
  • SCB Corporate
    • Advertise on SCB.COM
    • About Us
    • Privacy Policy
    • Contact Us
    • Data Sharing Opt-Out

All content copyright ©2026 Keller International Publishing Corp All rights reserved. No reproduction, transmission or display is permitted without the written permissions of Keller International Publishing Corp

Design, CMS, Hosting & Web Development :: ePublishing