As e-commerce shopping booms, Canadians are making their way to online stores and many of them are choosing outside merchants. At least 70 percent of Canadians' purchases in 2015 were from merchants based outside the country because these online retailers often have better prices or provide goods not available in Canada.
The next thing you try on at the mall might be a virtual reality headset. No longer relegated to video gamers, VR is coming to amusement parks, movie theaters and classrooms. But the technology presents a major opportunity for retailers as they try to lure fickle shoppers into their stores, particularly as consumers shift more of their buying habits online.
Ninety-nine percent of consumers who take delivery of online orders in brick-and-mortar stores are pleased with the experience, according to a recent survey. Twenty-nine percent said the option is why they placed the order in the first place.
Brick-and-mortar shopping isn't dead, but it is certainly on the decline: just 57 percent of urban consumers said they preferred to make discretionary purchases in stores, while 39 percent claim their last such purchase was made online.