The most pressing concerns for consumer packaged goods companies today are transportation and network redesign - priorities that just two years ago barely registered on their radar, according to a report by The Boston Consulting Group and the Grocery Manufacturers Association.

Having undergone a raft of acquisitions and name changes over the years, the pharmaceutical giant formerly known as Actavis scraps its legacy manual processes and embraces formal demand-planning and advanced-scheduling technology.

Sales executives, managers and reps spend countless hours in forecast meetings, yet often find their actual closed revenue falls far from the mark they predicted. With the advanced CRM technology and sales forecasting tools available today, it's a wonder this trend continues.

How much does your business spend on trade promotions to drive product sales? According to a recent Forrester report, the average for a CPG company is 20 percent of revenues, but the investment vs. return doesn't always add up. You already know that some of that money doesn't generate any return, but it gets worse: Forrester estimates that one-third of that spend – about seven percent of a typical company's revenues – actually generates negative returns, cannibalizing high-margin lines and encouraging "pantry loading."

As the sales and operations planning (S&OP) leader, there are a few principal responsibilities: setting priorities, planning and executing your supply chain strategies, driving incremental improvements while quickly adapting to changing market and customer requirements, and linking changes in demand to changes in supply while keeping in mind the financial results. But that's just within the average day-to-day activity – it is also expected that advance changes in thinking and execution will be developed to help solve S&OP limitations.

Analyst Insight: Call it Sales & Operations Planning (S&OP), Integrated Business Planning (IBP), Sales, Inventory & Operations Planning (SIOP) or Demand Driven - it doesn't matter. Arduous to implement, these processes continue to under-perform considering the political, operating and capital investment made. Why? In most organizations the daily working capital decisions are made by planners and schedulers using custom spreadsheets and tribal knowledge. It's time to transform the process, and let's call it S&OP 3.0. – Rich Sherman, author and founder at Gold & Domas Research

Even though 2014 is barely behind us, supply chains operate best 12 months out. If the 2015 holiday rush isn't top of mind, you're already behind.