The home appliance manufacturer introduces a branded product that pumps up sales — and sends the company scrambling for a way to manage the surge in orders.
The grower-owned cooperative seeks to expand visibility of its product “from farm to fork,” in a pilot program undertaken with SAP and a group of supply-chain partners.
Thanks to cheap labor, U.S. wood-furniture manufacturers like Bassett Furniture Industries often import their products from Asia — making logistics providers crucial partners.