To put the growth in perspective, research from Statista shows that during the 2014 holiday shopping season, retail e-commerce sales figures in the United States alone hit $53.3bn. On a global scale, research from eMarketer "shows worldwide ecommerce sales will hit $1.5tr this year." With numbers like this retailers must continuously evaluate their e-commerce and web technologies to make sure that they’re doing all that they can to make their customer’s online retail experience as positive as possible.

In order to be successful both now and in the future, online retailers need to determine the best ways to establish a positive, differentiated customer experience in their segment. In addition, integrating multiple channels such as the website, mobile shopping, and social media, go a long way to securing satisfied customers who can serve as brand ambassadors.

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