The service, called Google Shopping Express, is being tested among a small group of consumers in the San Francisco Bay area. Google has declined to say how many customers are involved in the trial or what the membership pricing might be. If the test is successful, the company plans to roll out the service to other markets.

The pilot program provides a free, six-month membership for unlimited same-day delivery. Members browse local stores online in the Google service, select a window of time for delivery, and then receive their purchases. Prices for products are the same as in the store. Participating stores include Target, Walgreens, Staples, American Eagle, Toys 'R' Us/Babies 'R' Us, Office Depot, Bay area stores Blue Bottle Coffee and Raley's Nob Hill Foods, and Palo Alto Toy & Sport.

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