![ONLINE SHOPPING SHEIN AMAZON EBAY iStock-Robert Way-1499148111.jpg A HAND HOVERS OVER A SMARTPHONE SCREEN BEARING LOGOS OF ONLINE SHOPPING SERVICES, INCLUDING SHEIN, AMAZON AND EBAY.](https://www.supplychainbrain.com/ext/resources/2024/04/29/ONLINE-SHOPPING-SHEIN-AMAZON-EBAY-iStock-Robert-Way-1499148111.jpg?height=100&t=1714396546&width=150)
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Comfort with the status quo is the biggest barrier to supply chain transformation, which makes sense since true transformation is both painful and difficult, say Rich Sherman and Robert Sabath of Trissential, two long-time supply chain evangelists. These experts offer valuable insights into how companies can break through resistance to change and make the journey to "leadership city." [Run Time (Min.): 15:44]
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