At many companies, senior executives launch initiatives to encourage disparate business units or newly merged firms to act as one. They envision their employees united around a common brand, coordinating across functions, and going the extra mile for one another's customers. But their calls for collaboration often fall flat. When it comes to getting a company to act as a unified whole, even the best intentions are often undermined by three fundamental challenges: lack of visibility, too much complexity, and difficulty establishing trust.

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