Business-to-business (B2B) buyers are bringing their same lofty e-commerce expectations to work, influencing how they research, transact and engage with companies vying for their company dollars. It's these changing consumer preferences that are impacting where B2B companies are investing. According to a new study from Forrester Consulting commissioned by NetSuite, 39 percent of sellers surveyed report they are either currently choosing a new e-commerce partner or plan to choose one within the next 12 months. What's more, of those considering a new e-commerce provider, two-thirds (62 percent) said they would lean toward a single-stack approach with their new provider, which could allow for more transparency, scalability and less resources internally for maintenance.
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