Jeff Bezos has said consistently for 15 years, “We would love to open Amazon retail stores, but we want to do something that is uniquely Amazon, but we haven’t found the idea yet.” Jeff in the last six months has been talking about “Retail Innovation” while at the same time buying Whole Foods Market.

Similarly, a year ago Jack Ma said in a letter to his shareholders, “Pure e-commerce will be reduced to a traditional business and replaced by the concept of New Retail.” Now as he has substantially grown the Alibaba store footprint via Hema, In-Time, He Ma and more, he says, “E-commerce is rapidly evolving into ‘New Retail’. The boundary between offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer.”

What we see as the foundation of “Retail Innovation” and “New Retail” is a new era in retail where:

• The digital disruption goes beyond online retail and now is also deployed to offline retail.
• Retail is not driven by merchandising, but rather by the supply chain.
• The future is not driven by Bricks vs. Clicks but rather by Bricks and Clicks.
• The future goes beyond Multichannel to Omnichannel and now onto Unichannel (Unified Channel).
• Is not driven by the Case supply chain but by both the Case and the Each supply chain.

The three foundational supply chain requirements to achieve New Retail are:

1. Unichannel: From the financial perspective of Multichannel, to the inventory perspective of Omnichannel, to the customer experience perspective of Unichannel. Where we realize there is no e-customer and we seamlessly integrate customers’ experiences regardless of channel.
2. Collaborative Logistics: By leveraging the network effect and the economies of scale in multitenant, get-local, automated fulfillment and distribution centers with great final delivery to achieve low cost and high speed, customer-focused logistics.
3. Each Supply Chain: The utilization of demand-driven frequent store replenishment of Eaches to reduce store inventories and to increase on-shelf availability.

The Outlook

New Retail will result in the increased profitability of retailers, the increased satisfaction of customers and the evolution of a seamless and integrated ecosystem experience regardless of channel. To achieve these results a total reinvention of your supply chain is required to enable collaborative logistics and an Eaches store replenishment as channels are unified into a seamless flow of goods throughout your supply chain.