The pandemic didn’t launch the retail industry on the road to radical transformation. But it unquestionably sped the journey up.

Change has been in the air for retailers for a number of years, brought about by the rise of e-commerce and consumer demands for better selection, price and availability. Now, however, as retailers struggle to weather the coronavirus pandemic and economic freefall, transformation has become a matter of survival. Ever-greater numbers of consumers are shifting to online purchasing, laying waste to traditional sales models. On this episode, we trace the trends that promise to upend an entire industry, with the help of Jeff Eckel, director of product marketing for supply chain solutions with OpenText. He describes how the pandemic is hastening progress toward the goal of supply-chain digitization, and speculates whether the current state of affairs is “the tipping point we’ve all been waiting for.” Hosted by Bob Bowman, Editor-in-Chief of SupplyChainBrain.

This episode is sponsored by OpenText.

Show notes:

An e-book from OpenText on how to digitally collaborate with non-digital partners.