A lot of factors go into the success or failure of consumer brands, but one of them stands out today: the supply chain.
The pandemic and its accompanying shortages and supply chain disruptions have driven home the importance of being able to keep product on the shelf. Simply put, brands today live or die on the ability of their supply chains to get them to market, and keep them there. On this episode, we address the elements of logistics that are essential to maintaining customer loyalty, at a time when brands face more challenges than ever before, with the help of Kendra Phillips, chief technology officer and vice president of new products for supply chain and dedicated solutions for Ryder. She explains what consumers are demanding from brands today, and how an efficient logistics network can help to support those ever-rising expectations. Hosted by Bob Bowman, Editor-in-Chief of SupplyChainBrain.
A blog post from Ryder: “Supply Chain Trends for Retail and Consumer Goods.”
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