• Advertise
  • Contact Us
  • Supplier Directory
  • SCB YouTube
  • About Us
  • Login
  • Subscribe
  • Logout
  • My Profile
  • LOGISTICS
    • Air Cargo
    • All Logistics
    • Facility Location Planning
    • Freight Forwarding/Customs Brokerage
    • Global Gateways
    • Global Logistics
    • Last Mile Delivery
    • Logistics Outsourcing
    • LTL/Truckload Services
    • Ocean Transportation
    • Parcel & Express
    • Rail & Intermodal
    • Reverse Logistics
    • Service Parts Management
    • Transportation & Distribution
  • TECHNOLOGY
    • All Technology
    • Artificial Intelligence
    • Cloud & On-Demand Systems
    • Data Management (Big Data/IoT/Blockchain)
    • ERP & Enterprise Systems
    • Forecasting & Demand Planning
    • Global Trade Management
    • Inventory Planning/ Optimization
    • Product Lifecycle Management
    • Robotics
    • Sales & Operations Planning
    • SC Finance & Revenue Management
    • SC Planning & Optimization
    • Supply Chain Visibility
    • Transportation Management
  • GENERAL SCM
    • Business Strategy Alignment
    • Customer Relationship Management
    • Education & Professional Development
    • Global Supply Chain Management
    • Global Trade & Economics
    • Green Energy
    • HR & Labor Management
    • Quality & Metrics
    • Regulation & Compliance
    • Sourcing/Procurement/SRM
    • SC Security & Risk Mgmt
    • Supply Chains in Crisis
    • Sustainability & Corporate Social Responsibility
  • WAREHOUSING
    • All Warehouse Services
    • Conveyors & Sortation
    • Lift Trucks & AGVs
    • Order Management & Fulfillment
    • Packaging
    • RFID, Barcode, Mobility & Voice
    • Warehouse Automation
    • Warehouse Management Systems
  • INDUSTRIES
    • Aerospace & Defense
    • Apparel
    • Automotive
    • Chemicals & Energy
    • Consumer Packaged Goods
    • E-Commerce/Omni-Channel
    • Food & Beverage
    • Healthcare
    • High-Tech/Electronics
    • Industrial Manufacturing
    • Pharmaceutical/Biotech
    • Retail
  • THINK TANK
  • WEBINARS
    • On-Demand Webinars
    • Upcoming Webinars
    • Webinar Library
  • PODCASTS
  • WHITEPAPERS
  • VIDEOS
Home » Drug Supply Chains Need Better Visibility
SCB FEATURE

Drug Supply Chains Need Better Visibility

A STREAM OF BLUE AND WHITE DRUG CAPSULES FLOWS THROUGH A PHARMACEUTICAL MANUFACTURING PLANT

Photo: iStock / SweetBunFactory

August 1, 2024
Helen Atkinson, Managing Editor

With the price of prescription drugs a hotly contested issue in the upcoming U.S. presidential election, some are sounding the alarm about less-than-ideal supply chain strategies adding to those costs. 

The drug supply chain is still reeling from COVID-19, even a full year after the World Health Organization declared the pandemic officially ended. Continuing problems are compounded by the fact that the supply chain management strategies within pharmaceutical suppliers and hospitals compare unfavorably to the retail business, according to two executives from Intelliguard, which provides medication inventory management services to some of the biggest hospital and healthcare companies in the U.S., as well as major healthcare testing and equipment manufacturers. 

Drug supplies tend to work on more of a "push" model than a "pull" one when it comes to supply, and getting better visibility into demand is the way forward, explains Tim Tinnel, chief operating officer of Intelliguard. Deploying intelligent inventory management tools gives higher visibility to the availability or unavailability of medications, allowing healthcare providers to see shortages before they become problematic, he argues. “But it's also essential to recognize that there will always be drug shortages; you just have to prepare for them as best you can.”  

Tinnel adds that the situation is further complicated by the fact that generic drugs are, by their nature, made by multiple manufacturers, so it's harder to coordinate information about what's actually available at any given time. “Again, improved visibility would help,” he says. 

Inefficient supply chains drive up the cost of drugs, whether brand-name or generic. “I'd like to see a slowing in price increases across pharmaceuticals in general,” Tinnel says. “I think that giving them that insight into a measurable supply chain is what gets us there. I don't think the manufacturing costs have gone up tremendously. If we can give manufacturers better visibility, then they can better predict, have less waste, and be more efficient in the supply chain. I think that's a key to at least maintaining prices.” 

Part of the challenge is handling the mix of availability of generic and brand-name drugs. Often, demand is driven by healthcare provider preferences, rather than pure price point. “From a supply chain management perspective, it adds to this complexity, [so] when you have a shortage of a specific medication, you have to have a good supply chain to understand all the generics of the drugs, where they are, and in what quantities,” says Paulo Viola, vice president, data science solutions at Intelliguard. “So managing the equivalencies is important as well. And not all companies are doing that very well. I'd say that’s a point for improvement for many health care systems.” 

Once there's a generic alternative for a drug, the entire supply chain is more protected against issues that arise when there are shortages arising from particular manufacturers, says Viola. In that case, it’s not just considerations of the lower cost that should kick in, but also the efficiency of the supply chain in terms of sheer availability. “It benefits everybody, including the hospital and the patient,” he says. “It goes all the way to the patient.” 

When it comes to achieving supply chain visibility, the drug industry tends to compare unfavorably to the retail sector, say Tinnel and Viola, who both worked in the retail industry before joining Intelliguard. They’re aiming to provide manufacturers with a better flow of information on how drugs are being used, especially within hospital pharmacies, as well as how they’re being prescribed by doctors and surgeons. Often, hospitals are ordering without enough information about likely demand. “They're ordering a large quantity in a single order," says Tinnel. "They're not looking that far ahead.” Then, a disruption to supply can catch the hospital off-guard.  

Better communication is needed about the flow of drugs from manufacturer through distributor to the hospital, and, at the end, how those medications are being prescribed and taken. “That whole loop needs to be tied together so that manufacturers have a better idea of what that supply chain actually represents, so that they can match up their production rates with actual usage rates,” says Tinnel. “That's what's used in every retail company. Retail is much better at managing that process than [they are] in healthcare.” 

Intelliguard uses radio frequency identification to ensure the availability of good data and track the exact location of inventory as it moves through the supply chain. “There's a cost component to that,” says Viola. “But the focus is on keeping the patient safe. We want to know the patient is going to have the medication he or she needs, when he or she needs it.” 

As the impact from COVID-19 tails off, Tinnel hopes there have been lessons learned. “We’re now rebounding from that, and I'm sure that a lot of adjustments have been made,” he says. “But we still need an upward trend in generics manufacturing, to be able to even get back to the inefficient, push methodology that is being used by distributors.” 

    RELATED CONTENT

    RELATED VIDEOS

    Transportation & Distribution Technology Supply Chain Planning & Optimization Supply Chain Visibility Pharmaceutical/Biotech Retail
    • Related Articles

      Applying Blockchain and Machine Learning to Drug Supply Chains

      Supply Chains Need to Be Simple and Complex

      Retail Supply Chains Need to Focus on Brands

    • Related Directories

      Tecsys, Inc.

      GLS US

    Helen Atkinson, Managing Editor

    Report: Effects of Tariff Turmoil Already Visible at Stores

    More from this author

    Subscribe to our Daily Newsletter!

    Timely, incisive articles delivered directly to your inbox.

    Featured Product

    Popular Stories

    • US Treasury Check with Tariff Stamp

      Will Trump’s New Tariffs Wipe Out Importers’ IEEPA Refunds?

      Global Trade & Economics
    • Heat Haze Distorts Video of Semi-Trucks Driving Down an Interstate Surrounded by Mountains on a Sunny Day

      Supply Chains Brace for Looming Threat of Super El Niño

      Global Supply Chain Management
    • A grey concrete soccer stadium with a red lining around the upper edge of the bowl

      What Mexico's World Cup Infrastructure Push Means for Manufacturers

      Logistics
    • A ROBOTIC HAND AND A HUMAN HAND REACH TOWARD EACH OTHER FOR A HANDSHAKE

      Why AI Feels Fun at Home, But Risky When It Comes to the Supply Chain

      Artificial Intelligence
    • TWO COMMERICAL SHIPS AT SEA UNDER A DARK SKY

      Container Carriers Eye Return to Red Sea Route

      Global Gateways

    Digital Edition

    2026 esg cover main scb q2 2026 cover

    SupplyChainBrain 2026 ESG Guide: ESG — The Supply Chain’s Biggest Secret

    VIEW THE LATEST ISSUE

    Case Studies

    • Recycled Tagging Fasteners: Small Changes Make a Big Impact

    • A GRAPHIC SHOWING MULTIPLE FORMS OF SHIPPING, WITH A HUMAN STANDING AT THE CENTER, TOUCHING A SYMBOLIC MAP OF THE WORLD

      Enhancing High-Value Electronics Shipment Security with Tive's Real-Time Tracking

    • A GRAPHIC OF INTERLACING HONEYCOMBED ELEMENTS REPRESENTING GLOBAL BUSINESS TRANSACTIONS

      Moving Robots Site-to-Site

    • JLL Finds Perfect Warehouse Location, Leading to $15M Grant for Startup

    • Robots Speed Fulfillment to Help Apparel Company Scale for Growth

    Visit Our Sponsors

    4flow Arkieva Blue Yonder
    Carton Cloud CoEnterprise Dassault
    Duravant E2Open EPG
    General Logistics Systems GEP Hy-Tek
    iGPS Korber Lyngsoe
    PeakAI Procurability Quinyx
    SAP Sikick Staples
    Systech S&P Global Mobility TADA
    Tive TransImpact US Bank
    Werner Enterprises WSI
    • More From SCB
      • Featured Content
      • Video Library
      • Think Tank Blog
      • SupplyChainBrain Podcast
      • Whitepapers
      • On-Demand Webinars
      • Upcoming Webinars
    • Digital Offerings
      • Digital Issue
      • Subscribe
      • Manage Email Preferences
      • Newsletters
    • Resources
      • Events Calendar
      • 2026 Event Coverage
      • SCB's Great Supply Chain Partners
      • Supplier Directory
      • Case Study Showcase
      • Supply Chain Innovation Awards
      • 100 Great Partners Form
    • SCB Corporate
      • Advertise on SCB.COM
      • About Us
      • Privacy Policy
      • Contact Us
      • Data Sharing Opt-Out

    All content copyright ©2026 Keller International Publishing Corp All rights reserved. No reproduction, transmission or display is permitted without the written permissions of Keller International Publishing Corp

    Design, CMS, Hosting & Web Development :: ePublishing