Symphony Metreo, Inc. has released the newest version of Guideline Manager, its application for price segmentation and optimization. The tool is intended to automate and standardize guideline-setting processes. Version 2.0 gives companies advanced analytic and segmentation capabilities, which help to validate pricing strategies and ensure that price negotiations are, conducted in accordance with corporate margin goals. Users can deploy different pricing strategies across products and segments, while generating consistent guidelines. According to Symphony Metreo, Guideline Manager helps reduce pricing errors caused by manual data entry, shortens cycle times between price setting and execution, and manages complex pricing structures. It also allows for segmentation across pricing attributes such as geographic location, customer size, deal size and channel. Companies can execute "what-if" scenarios, which let them analyze the financial impact of various pricing strategies. The vendor's Analytic Engine provides an optimization and segmentation framework for many of the new features of the application. The new software is available as a standalone system, or as part of the Symphony Metreo Pricing Suite.
Symphony Metreo, Inc
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