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Dynamic Worldwide Logistics, a third-party logistics provider serving the apparel industry, was having trouble keeping track of incoming containers at ports on behalf of its shipper client base. Obtaining up-to-the-minute status information was proving to be an immense challenge, given the company's limited resources. But instead of adding personnel or burdening existing staff with routine manual tasks, Dynamic turned to Instaknow.com, a vendor of software for supply-chain visibility. The system known as Instaknow-ACE took over the job of monitoring the availability of containers. The application actually "learned" how to query disparate carrier and terminal systems, then brought together all of the relevant data into a single, easily managed platform. In the process, Dynamic was able to avoid the cost and intricacies of Service-Oriented Architecture. And it saw a significant return on investment from the technology during the first year of operation. This Dynamic/Instaknow case study was a finalist in the 2008 Supply Chain Innovation Award competition, co-sponsored by the Council of Supply Chain Management Professionals and Global Logistics & Supply Chain Strategies. [Run Time (Min): 11:30]
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