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Home » Four Carriers Go to Market Under Trade Name of Evergreen Line

Four Carriers Go to Market Under Trade Name of Evergreen Line

June 1, 2007
Global Logistics & Supply Chain Strategies

Evergreen Marine Corp. (Taiwan) Ltd., Hatsu Marine Ltd., Italia Marittima S.p.A. and Evergreen Marine (Hong Kong) Ltd., have adopted the trade name Evergreen Line for international marketing. All four carriers are affiliates of Evergreen of Taiwan.

There will be no effect on the services previously provided individually by the four carriers. They are all independent companies and will continue to act as shipowners and operators.

"The name change and operating efficiencies it brings with it is our immediate response to the requests and expectations of Evergreen's global customers," according to a statement from a committee comprising managers from the four carriers. "This will simplify working procedures. There will be one single contact point when shipping with Evergreen Line and it will be more efficient because we will have one 'front office' [sales department]-rather than several in each country-yet with the same level of comprehensive service."

Visit www.evergreen-line.com.

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KEYWORDS Asia Pacific consumer packaged goods Global Logistics Logistics Ocean Transportation Transportation & Distribution
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