• Advertise
  • Contact Us
  • About Us
  • Supplier Directory
  • SCB YouTube
  • Login
  • Subscribe
  • Logout
  • My Profile

  • CORONAVIRUS
  • LOGISTICS
    • Air Cargo
    • All Logistics
    • Express/Small Shipments
    • Facility Location Planning
    • Freight Forwarding/Customs Brokerage
    • Global Gateways
    • Global Logistics
    • Last Mile Delivery
    • Logistics Outsourcing
    • LTL/Truckload Services
    • Ocean Transportation
    • Rail & Intermodal
    • Reverse Logistics
    • Service Parts Management
    • Transportation & Distribution
  • TECHNOLOGY
    • All Technology
    • Artificial Intelligence
    • Cloud & On-Demand Systems
    • Data Management (Big Data/IoT/Blockchain)
    • ERP & Enterprise Systems
    • Forecasting & Demand Planning
    • Global Trade Management
    • Inventory Planning/ Optimization
    • Product Lifecycle Management
    • Sales & Operations Planning
    • SC Finance & Revenue Management
    • SC Planning & Optimization
    • Sourcing/Procurement/SRM
    • Supply Chain Visibility
    • Transportation Management
  • GENERAL SCM
    • Business Strategy Alignment
    • Education & Professional Development
    • Global Supply Chain Management
    • Global Trade & Economics
    • HR & Labor Management
    • Quality & Metrics
    • Regulation & Compliance
    • SC Security & Risk Mgmt
    • Supply Chains in Crisis
    • Sustainability & Corporate Social Responsibility
  • WAREHOUSING
    • All Warehouse Services
    • Conveyors & Sortation
    • Lift Trucks & AGVs
    • Order Fulfillment
    • Packaging
    • RFID, Barcode, Mobility & Voice
    • Robotics
    • Warehouse Management Systems
  • INDUSTRIES
    • Aerospace & Defense
    • Apparel
    • Automotive
    • Chemicals & Energy
    • Consumer Packaged Goods
    • E-Commerce/Omni-Channel
    • Food & Beverage
    • Healthcare
    • High-Tech/Electronics
    • Industrial Manufacturing
    • Pharmaceutical/Biotech
    • Retail
  • REGIONS
    • Asia Pacific
    • Canada
    • China
    • Europe
    • Latin America
    • Middle East/Africa
    • North America
  • THINK TANK
  • WEBINARS
    • On-Demand Webinars
    • Upcoming Webinars
  • PODCASTS
  • VIDEOS
  • WHITEPAPERS
Home » Recession Doesn't Hamper Growth of Demand Signal Repository Market

Recession Doesn't Hamper Growth of Demand Signal Repository Market

January 27, 2010
ARC Advisory Group

The Demand Signal Repositories (DSR) marketplace had year over year growth (2009 over 2008) of 49 percent," according to Steve Banker, the service director for supply chain management at ARC Advisory Group.  Banker, the principal author of ARC's Demand Signal Repositories Worldwide Outlook, notes that this growth occurred in the midst of a large global recession. "No other enterprise market had close to this kind of growth," he says.

A DSR is the core database that holds store-level data for use by a consumer goods company. DSRs can also include a variety of data streams, but if the repository does not include the ability to leverage store-level demand data - particularly POS data or Direct Store Delivery (DSD) data - it is not a DSR.

The DSR marketplace also includes the analytics or applications that leverage the data from a DSR to allow profitable collaboration with retailers. These applications are used by retail account teams, category managers, marketing professionals, supply chain teams, and the store merchandising team (which is often a third-party partner).

ARC is forecasting the market will grow at a much lower rate in the future than has occurred in recent years, but that it will still grow at double-digit rates over the next five years. This conservative forecast reflects ARC's belief that while the potential ROI of these solutions is massive, the hurdles that must be overcome to gain those kinds of returns are also huge.

These potential savings have driven continuing investment and experimentation by the largest consumer goods companies in the world. However, ARC's conservative forecast reflects the inability of consumer goods companies to fully overcome the barriers, and learn how to effectively scale these solutions.

These barriers fall into three categories: cultural, technological, and cost. The cultural barriers are the most difficult to fully overcome. 

Read Full Article

RELATED CONTENT

RELATED VIDEOS

Global Logistics Forecasting & Demand Planning Supply Chain Planning & Optimization Technology Global Supply Chain Management Consumer Packaged Goods Retail
KEYWORDS consumer packaged goods Forecasting & Demand Planning Global Logistics Global Supply Chain Management Retail SC Planning & Optimization Supply Chain Analysis & Consulting Technology
  • Related Articles

    Oracle Releases Demand Signal Repository for Consumer Goods Companies

    Oracle Releases Demand Signal Repository Software

ARC Advisory Group

Prescriptive Analytics to Be 'Crucial' for Industrial Internet of Things

More from this author

Wake up to live
“Supply Chains in Crisis”
updates and the latest Supply Chain News!

Subscribe to our Daily Newsletter

Timely, incisive articles delivered directly to your inbox.

Popular Stories

  • FedEx

    Can Rival Shippers Join Forces to Optimize Transportation?

    Logistics
  • data

    Podcast | Quantum Computing for the Supply Chain: Is It Here Yet?

    Technology
  • How Mindnumbing Office Tasks Made One Man $360M

    Stop Using Spreadsheets to Manage Your Global Supply Chain

    Data Management (Big Data/IoT/Blockchain)
  • Three Steps to Managing Bonded Inventory Through Brexit Disruptions

    Why Warehouse Managers Need to Keep a Keen Ear for Workers’ Everyday Problems

    Last Mile Delivery
  • pricing data

    What If You Treated Your Data Supply Chain Like the Physical Supply Chain?

    Data Management (Big Data/IoT/Blockchain)

Digital Edition

Scb august 2022 sm

100 Great Supply Chain Partners of 2022

VIEW THE LATEST ISSUE

Case Studies

  • Returns Management SaaS Saves Retail Giant $4 Million Monthly

  • 3PL Doubles Productivity With Robots to Fulfill Medical Supply Orders

  • E-Commerce Company Cuts Order Fulfillment Time by 40%

  • Fashion Retailer Halves Fulfillment Time With Omichannel Automation

  • Distributor Scales Business by Integrating Warehouse Automaton Software

Visit Our Sponsors

Yang Ming Alithya Barcoding
Blue Yonder BNSF Logistics CoEnterprise
Data Capture E2open Generix
Geodis GEP GreyOrange
Here Honeywell Intelligrated IFM
Inmar Keelvar Kinaxis
Korber Liberty SBF Locus Robotics
Logility Lucas Systems Nvidia
Old Dominion ORTEC Parsyl
PMMI QIMA Redwood Logistics
Ryder E-commerce by Whiplash Saddle Creek Logistics Schneider Dedicated
Setlog Holding AG Ship4WD Shipwell
Tecsys TGW Systems Thomson Reuters
Tive Trailer Bridge Vecna Robotics
Verity Verusen  
  • More From SCB
    • Featured Content
    • Video Library
    • Think Tank Blog
    • SupplyChainBrain Podcast
    • Whitepapers
    • On-Demand Webinars
    • Upcoming Webinars
  • Digital Offerings
    • Digital Issue
    • Subscribe
    • Manage Your Subscription
    • Newsletters
  • Resources
    • Events Calendar
    • SCB's Great Supply Chain Partners
    • Supplier Directory
    • Case Study Showcase
    • Supply Chain Innovation Awards
    • 100 Great Partners Form
  • SCB Corporate
    • Advertise on SCB.COM
    • About Us
    • Privacy Policy
    • Contact Us
    • Data Sharing Opt-Out

All content copyright ©2022 Keller International Publishing Corp All rights reserved. No reproduction, transmission or display is permitted without the written permissions of Keller International Publishing Corp

Design, CMS, Hosting & Web Development :: ePublishing