With omnichannel, consumers and their mobile phones are doing pricing, web shopping and so forth. But what about manufacturers? They have omnichannels of their own, and suppliers to those retailers are an intrinsic part of retailers' strategies, yet the media is paying this scant attention.

Retailers require a comprehensive mobile strategy if they are to effectively engage shoppers and enhance the customer experience, a survey of nearly 7,000 Synchrony Bank cardholders and shoppers in March and April reveals.

Although the day is young and the hype is heavy, American consumers are not very enthusiastic about using digital wallets. High-powered marketers like Apple, Samsung, PayPal and Google are offering their own versions - and with the support of many banks - but only 2 percent of Americans actually use digital wallets.

Could it be that the Internet of Things is actually under-hyped? Yes - it could have a total economic impact between $3.9tr and $11tr a year by 2025, including $410bn to $1.2tr per year in retail environments.

Walmart is out to improve the quality of product information available to consumers on the internet - particularly from social media sources - with a supplier data collection program that will launch later this year.

Online retailers in key African markets are stepping up efforts to prevent fraud and gain the trust of consumers in order to encourage online payments in a region where, because of the vast numbers of mobile users, the potential for e-commerce is enormous.

Despite the well-publicized slowdown in economic growth, overall consumer sentiment in China can still be described as cautiously optimistic. More precisely, caution characterizes the lower end of the consumer market, while optimism envelops the high end. China, in other words, has become a two-speed consumer market. The optimistic, "high-speed" consumer market disproportionately consists of middle- to upper-middle-class and affluent households. These consumers also make up the bulk of the digital class of active online shoppers.

The goal of omnichannel retailing is to create a seamless and transparent experience for the customer that enhances the retailer's brand. To date, the omnichannel retailing focus has been largely on the selling experience and not how the retailer gets the goods into the customer's hands. However, customers measure the entire shopping experience, including delivery. Omnichannel selling is making retailers responsible for home delivery, whether they like it or not, and last-mile delivery performance is the last word about the retailer in the customer's mind.

JCPenney is working to align its stores and e-commerce operation while preparing to do more targeted and personalized marketing with consumers.