Organizational, operational and technology challenges are hampering retailers' omnichannel efforts; 40 percent of retailers report they are having difficulty integrating back-office technology across all of their channels.

Research conducted by IDTechEx, and published in RFID Forecasts, Players and Opportunities 2014-2024, finds that the RFID market – including tags, readers, software and services for passive and active RFID – will grow from $7.88bn in 2013 to $9.2bn in 2014. IDTechEx expects that the RFID market will reach $30.2bn in 2024. Most growth is due to active RFID/RTLS systems, interrogators, and then tags, in terms of total money spent.

While retailers are facing challenges in delivering the reporting functionality that business users need to enable data-driven decision-making, they are optimistic about Big Data's ability to provide breakthroughs in analysis capabilities across a number of retail processes, says a study by 1010data Inc. In fact, almost all surveyed executives (96 percent) agreed that Big Data initiatives are important in helping retailers stay competitive. They said Big Data insights are most beneficial for merchandising (53 percent) and marketing (48 percent), followed by store operations (42 percent), e-commerce (42 percent), supply chain (27 percent), finance (23 percent), and loss prevention (21 percent).