Teens are shopping like their parents during the back-to-school season, and that's putting a lot of pressure on retailers to change the way they market to them.

360pi, a provider of product intelligence for retailers and consumer brands, has launched 360alerts, an email alert service that tracks product price changes.

The Reshoring Initiative recently announced a program in partnership with Walmart to help companies manufacture more consumer products in the United States.

Diego Pantoja-Navajas, chief executive officer of LogFire, explains the concept behind digital fulfillment networks, and details how they can lead to the transmission of real-time, "perpetual" inventory signals throughout the supply chain.

At the heart of everything omnichannel is inventory. The customer needs to be able to get the merchandise they want, when they want it, and through their channel of choice. There has to be inventory visibility across channels, so stores, warehouses and distribution centers can see real-time inventory levels as part of the order fulfillment process. And finally, in order to actually fulfill orders in a timely and efficient manner, inventory needs to be shared across channels.