Let's assume you have a successful product, a well-developed brand and a seamless manufacturing process. Now, you’re ready to take your product to the international stage.
Consumers are more conscientious about their purchases than ever before. They expect organizations to meet a certain set of ethical standards, and supply chains aren’t exempt from scrutiny.
The conventional notion about online shoppers is that they want it now, and they want it for free. But a new study refutes that assumption, at least partially.