In this ebook, Dave Nelson, principal at value chain optimization firm River Rock Advisors discusses the use of customer relationship management (CRM) processes and tools to pilot a precision-based, in-depth use of data to forecast demand while giving leaders greater insight into their customer base.

These are the necessary steps toward developing a research-and-development partnership among the private sector, government and academia to wrest control of the REE supply chain from China.

Efforts are underway in the U.S. to break China’s monopoly on the mining and processing of rare earth minerals, which are found in many high-tech products for consumer, industrial and military use. But it’s going to be a long haul to achieve that goal.