Multi-application chip card developer Tricubes found out that it was impossible to get things done efficiently in the office when the various departments were not integrated and in sync with one another. Implementing a customer relationship management solution was a solution to the problem.
For a company that has multiple departments, sales channels and staff, Tricubes had difficulties in ensuring a smooth integration of business processes among the departments. The major departments such as sales, marketing and customer support were not "connected" to one another.
To overcome the problem, the company opted to implement a CRM solution.
Source: CRM Buyer, http://crmbuyer.com