The company decided to take action and dismissed Tony Fisher, head of Target Canada. Fisher’s situation would not have been helped by the grim facts that came out of the announcement of the firms quarterly results.

The Canadian stores did slightly better in the first quarter than in the fourth quarter of 2013, but still lost a staggering $211m, compared to a loss of $205m in the first quarter last year.

With more stores open than at the start of 2013 though, sales increased to $393m from $86m at the Canadian stores.

Stores have scores of empty shelves, end caps, sections that could easily be filled with inventory on-hand; however, Target does not want them filled. The planogram must be executed 100 percent flawlessly, even if it means the shelves are empty because what is supposed to be there isn't on hand right now.

In other words, it had way too much of things that it didn't need, and not enough of things it did need. Basics like milk, food or consumables that drive repeat business were always out of stock.

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