It allows the 3PL customer to collect and use timing, efficiency and service data in real time for short- and long-term planning and decision-making, and it assists them in aligning and realizing strategic objectives. The customer becomes engaged in the entire process across multiple domains, at a level of involvement that caters to the company’s needs.

The flexibility of Control Tower is key to the service it provides. Its role or focus can change according to the individual needs of a supply chain customer. It is very much a concept of scale; it can be part of the solution or all of it. The real-time analysis of data enables supply chain managers to immediately address questions or issues that occur unexpectedly. They can detect what is happening and determine best practices for response. Additionally, they can identify trends and anticipate potential issues that may arise in the future. The data collected allows them to analyze opportunities, mitigate risk and formulate response strategies. Simply stated, Control Tower gives customers the information they need to make informed decisions by utilizing pure visibility of daily services and tactical administration.

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