More shoppers are turning to online retailers for customized couches, new shelving or large appliances — items that can’t simply be dropped at the door by a mail or parcel carrier.
For Neiman, whose stores specialize in high-end home goods and designer furniture along with its other luxury brands, getting the goods to homes in a way that reflects the retailer’s high-end branding presents “continual challenges,” said Willis Weirich, the group’s senior vice president of supply chain and operations.
Of the thousands of “white glove” deliveries happening each month for Neiman Marcus and other retailers, at least one in 10 faces a delivery problem, such as an incorrect address or phone number, or a scheduling conflict with the carrier. That can reflect poorly on a company and slice profit margins for goods, and can end up costing a company future sales.
“We knew that we weren’t providing the customer experience that we’re so well-known for,” he told the Retail Industry Leaders Association’s Supply Chain conference last week. Often, the company didn’t even learn about a troubled delivery until after it had gone awry.
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