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Home » Sales & Operations Planning Gets Renewed Emphasis

Sales & Operations Planning Gets Renewed Emphasis

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August 14, 2008
Nari Viswanathan, research director, Aberdeen Group

Aberdeen Group has long recognized that a silo-based approach separating sales and operations doesn't work. The research firm's Integrated Business Planning methodology is designed to align corporate goals with supply chain processes, fully cognizant of key financial metrics. An intelligent approach to S&OP is vital, says Nari Viswanathan, research director at Aberdeen, and most enterprises seem to realize that. He says recent studies have shown that the marketplace's interest in S&OP is second only to supply chain visibility. [Run Time (Min): 9:42]


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Technology Sales & Operations Planning SC Finance & Revenue Management SC Planning & Optimization Global Supply Chain Management Business Strategy Alignment Supply Chain Visibility Industrial Manufacturing
KEYWORDS Business Strategy Alignment Global Supply Chain Management Industrial Manufacturing Sales & Operations Planning SC Finance & Revenue Management SC Planning & Optimization Supply Chain Visibility Technology
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