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Oracle Corp. has developed a prebuilt integration tool linking its customer relationship management (CRM) software with that of Siebel, which it acquired in 2006. The new Oracle CRM On Demand Integration to Siebel CRM creates a single customer view across on-demand and on-premise CRM deployments. According to Oracle, the technology provides a holistic view of the sales pipeline for sales and executive managers, synchronizing key customer data between the two types of CRM applications. It is based on the vendor's standards-based Oracle Application Integration Architecture and Oracle Fusion Middleware. The tool reduces integration risk and helps solve the "data silo" problem through prebuilt integration between on-premise and on-demand CRM, Oracle claimed. Customers can immediately begin supporting multiple Oracle CRM On Demand instances with the choice of on-demand, on-premise or an integration of the two. Companies using Siebel CRM acquire the flexibility to integrate features of on-demand CRM, to quickly add new sales users for new divisions, geographies and product lines. Users can synchronize customer data in real time, administer integration at the transaction level and utilize Siebel CRM data quality-management tools.
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