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Proctor & Gamble's acquisition of Gillette in 2005 was the largest-and most successful-corporate combination ever to happen in the consumer products industry. By complementing the strengths of each business, brand and retail relationship, the combined company has developed $1.2bn in savings and more than $1bn in new sales. Supply chain integration has been a major contributor to this success. Benefits go well beyond finding synergies in warehousing, distribution and transportation. More than 1,100 supply chain processes extending from demand planning through order management and onto the final distribution were broken down and built back up to meet the needs of a completely new organization. [Run Time (Min): 11:23]
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