The world is going mobile, so it shouldn't come as any surprise that CRM is mobilizing too. On the other hand, the pace of mobile CRM adoption appears to be blazing, compared to general mobile use. Ironically, it seems that employees are embracing mobile CRM with about the same fervor that they've resisted desktop CRM.

Survey results from MyBuys and the e-tailing group reveal customer-centric marketing - the ability to engage consumers in one-to-one conversations across the customer lifecycle and all touch points - increases buyer readiness, engagement and sales activity.