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Home » Epicor Debuts New Version of CRM for Retail Customer Engagement

Epicor Debuts New Version of CRM for Retail Customer Engagement

January 30, 2013
Epicor Software Corp.

The update includes streamlined customer views and loyalty functionality for automated CRM program management, the vendor said. Retailers can draw on customer data and content generated by loyalty programs. Also included are comprehensive loyalty-program automation, new query tools and support for multi-divisional retail organizations. Epicor Retail CRM 7.0 automatically upgrades, downgrades, terminates or renews member types. With the help of a graphical flow-chart design, querying now includes step-by-step counts of customers so that users can see how each selected criterion affects list counts. The tool also offers faster debugging of list criteria if anticipated customer counts do not materialize. Tasks that previously required multiple queries can now be achieved via a single request, Epicor said. The new user interface was built on an Epicor Retail SOA (service-oriented architecture) foundation.

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Sales & Operations Planning Forecasting & Demand Planning Supply Chain Finance & Revenue Management Inventory Planning/ Optimization Supply Chain Planning & Optimization Supply Chain Visibility Technology Order Fulfillment Consumer Packaged Goods Retail
KEYWORDS consumer packaged goods CRM Customer Relationship Management EDI Communication (XML/EDI) Forecasting & Demand Planning inventory control Inventory Management Inventory Planning/ Optimization logistics management order fulfillment Retail retail supply chain Sales & Operations Planning SC Finance & Revenue Management SC Planning & Optimization supply chain Supply Chain Management Supply Chain Planning supply chain systems Supply Chain Visibility Technology
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