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Home » Authors » Storefront Backtalk

Articles by Storefront Backtalk

Why Has Barnes & Noble's Multichannel Retailing Experiment Been a Failure?

July 12, 2013
Storefront Backtalk
How could the merged channel/omnichannel strategy have failed Barnes & Noble so completely?
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Ecommerce 1 06

How Can a Merged-Channel Retailer Beat Pure-Play E-tailer Like Amazon at E-commerce?

June 26, 2013
Storefront Backtalk
After some 19 years of struggling with e-commerce, Walmart is once again learning that managing a merged channel retail strategy is almost never going to beat a well-run pure play e-tailer like Amazon when it comes to online sales.
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You Share Your Customer's Data with Many More Parties Than You Think

June 17, 2013
Storefront Backtalk
Privacy policies, if written well, explain to customers exactly what data you are going to collect, and what you are going to do with it. Problem is, most retailers have no idea what data they are collecting, or what they are going to do with it. As a result, retailers end up writing privacy policies that are either false or misleading, and this can lead to big legal problems. In fact, it may be better to have a policy that says either "we have no idea what we are collecting and what we will do with it" or "we will collect everything we can and use it in any way we want." But that's not good public relations.
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Targets Experiments with Four Different Fulfillment Models

June 10, 2013
Storefront Backtalk
Target CFO John Mulligan has confirmed that Target is in the middle of not one but four different fulfillment pilots, including acting as a guinea pig for the same-day-delivery trials of both Google and Ebay. The other Target trials involve pay-online-pickup-in-store, pay-in-store-pickup-at-another-store and pay-online-ship-from-store.
Read More
Cell phone

Nordstrom Says It's No Longer Tracking Customers Via Cellphones; Other Retailers Continue Trial

May 29, 2013
Storefront Backtalk
Eight months into a controversial customer-tracking mobile trial, Nordstrom has halted the effort. Although Nordstrom took a lot of criticism for the mostly misunderstood program from consumer media, it's not clear whether the project ended as a result of the criticism or the trial had simply run its course.
Read More

Are Brick-and-Mortar Stores Just Showrooms for Online Retail Sales? Not Really

May 17, 2013
Storefront Backtalk
The myth of showrooming - the suggestion that tons of shoppers are flooding stores to only use them as a physical showroom as they had always intended to purchase the product at Amazon - lives on. But a survey conducted in late April by Bizrate Insights is helping to add a little clarity. First, showrooming really doesn't happen very often. But more interestingly, when it does, it's more likely to be within the same chain. That's a problem all right, but the name of that problem isn't showrooming. It's internal politics.
Read More

Litigation Suggests Care Needed in Selecting Vendor to Mine Your Customer Data

May 10, 2013
Storefront Backtalk
A new U.S. Federal Trade Commission (FTC) case illustrates how retail chains can get in serious legal troubles when they use third parties to help mine shopper data.
Read More

By the Holidays, Amazon Will Have DC Within 5 Miles of Every Major U.S. City

May 6, 2013
Storefront Backtalk
Amazon will open eight new U.S. distribution centers between now and the holiday selling season, bringing the total to 54. The result of the ferocious building spree is that Amazon will then have a DC within five miles of most major U.S. cities. That means Amazon will very likely have a DC closer to your customers than many of your stores.
Read More
Woman shopping 03

After 44 Years, Wal-Mart Stores Joins National Retail Federation

April 23, 2013
Storefront Backtalk
Walmart has now officially joined the National Retail Federation (NRF) as a member. For those new to retail, this may seem to be no big deal, but the background is that Walmart and the NRF have been in what amounts to a blood feud for decades.
Read More
Legalgovtregulatory 2

Court Opens Way for U.S. Retailers to Import Lower-Priced Goods Despite Copyright Laws

April 2, 2013
Storefront Backtalk
The U.S. Supreme Court has removed a major barricade for cross-border e-commerce, ruling that so long as a product isn't pirated, U.S. retailers can import it without violating copyright law. In practice, that means an online retailer can sell U.S. customers many products that are lower priced"”and were never intended to be sold in the U.S."”without breaking the law.
Read More
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