• Advertise
  • Contact Us
  • About Us
  • Supplier Directory
  • Login
  • Subscribe
  • Logout
  • My Profile
  • LOGISTICS
    • Air Cargo
    • All Logistics
    • Express/Small Shipments
    • Facility Location Planning
    • Freight Forwarding/Customs Brokerage
    • Global Gateways
    • Global Logistics
    • Last Mile Delivery
    • Logistics Outsourcing
    • LTL/Truckload Services
    • Ocean Transportation
    • Rail & Intermodal
    • Reverse Logistics
    • Service Parts Management
    • Transportation & Distribution
  • TECHNOLOGY
    • All Technology
    • Artificial Intelligence
    • Cloud & On-Demand Systems
    • Data Management
    • ERP & Enterprise Systems
    • Forecasting & Demand Planning
    • Global Trade Management
    • Inventory Planning/ Optimization
    • Product Lifecycle Management
    • Sales & Operations Planning
    • SC Finance & Revenue Management
    • SC Planning & Optimization
    • Sourcing/Procurement/SRM
    • Supply Chain Visibility
    • Transportation Management
  • GENERAL SCM
    • Business Strategy Alignment
    • Education & Professional Development
    • Global Supply Chain Management
    • Global Trade & Economics
    • HR & Labor Management
    • Quality & Metrics
    • Regulation & Compliance
    • SC Security & Risk Mgmt
    • Sustainability & Corporate Social Responsibility
  • WAREHOUSING
    • All Warehouse Services
    • Conveyors & Sortation
    • Lift Trucks & AGVs
    • Order Fulfillment
    • Packaging
    • RFID, Barcode, Mobility & Voice
    • Robotics
    • Warehouse Management Systems
  • INDUSTRIES
    • Aerospace & Defense
    • Apparel
    • Automotive
    • Chemicals & Energy
    • Consumer Packaged Goods
    • E-Commerce/Omni-Channel
    • Food & Beverage
    • Healthcare
    • High-Tech/Electronics
    • Industrial Manufacturing
    • Pharmaceutical/Biotech
    • Retail
  • REGIONS
    • Asia Pacific
    • Canada
    • China
    • Europe
    • Latin America
    • Middle East/Africa
    • North America
  • BLOG
  • PODCASTS
  • VIDEOS
  • WHITEPAPERS
Home » Amazon's November Strategy: Prices for Same Products Vary from Day to Day

Amazon's November Strategy: Prices for Same Products Vary from Day to Day

November 24, 2015
360pi

Product intelligence firm 360pi's recent report, Holiday Success: Amazon Relying on a Data-Powered Holiday, takes a close look at a sample of more than 8,800 items from Amazon’s best-seller listings for available products only, with price comparisons in early November.

Other categories that saw a high level of price dynamism were electronics and clothing – both highly contested gift categories.

“Amazon’s price dynamism on its best-selling products is particularly interesting in comparison to the retailer’s typical level of price dynamism. For example, we recently reported that 17 percent of the larger toys category was repriced daily, which is only a fraction of the dynamism we observed for their best-selling toys this month,” said Jenn Markey, vice president of marketing, 360pi.

This highly price-dynamic category also has the highest average number of marketplace sellers offering each product. With just a few national brands and character licenses dominating the best sellers in toys, this is one of the most aggressively competitive categories. However, Amazon is still able to offer a number of exclusive items in the popular lines.

“Amazon has built their business around a highly sophisticated data-focused retail model, and no products get more of their attention than their best sellers,” said Markey. “The observed correlation between the number of marketplace sellers and Amazon’s price dynamism for their best-selling toys, provides additional insight into the e-commerce giant’s tactics and strategies during the holidays and beyond.”

Source: 360pi

RELATED CONTENT

RELATED VIDEOS

Technology SC Finance & Revenue Management Global Supply Chain Management Business Strategy Alignment Food & Beverage
KEYWORDS 360pi Business Strategy Alignment e-commerce Food and Beverage Global Supply Chain Management merchandise pricing strategy omnichannel online retailing Revenue Management SC Finance & Revenue Management Supply Chain Analysis & Consulting supply chain IT Supply Chain Management: Business Strategy Alignment Technology
  • Related Articles

    Many Consumers Attracted by Same-Day Delivery Service Opt for Next-Day Service

    In Many Parts of U.S., Amazon's Same-day Delivery Plan Said Not Ready for Prime Time

    U.S. Consumers Value Low Prices More than Same-Day Delivery, Survey Finds

360pi

360pi Launches E-mail Alert Service for Product Price Changes

More from this author

Get regular updates!
Subscribe to our newsletter

Enjoy curated articles directly to your inbox.

Popular Stories

  • 1209_themarketforlogistics

    How an Investment Banker Views the Market for Logistics and Supply-Chain Tech

    Technology
  • 1115_chinarareearthminerals

    Podcast | Can China’s Monopoly on Rare Earth Minerals Be Broken?

    Sourcing/Procurement/SRM
  • 1206_howglobaltradersplan

    Podcast | How Global Traders Can ‘Plan for Crazy’

    Global Trade Management
  • 1210_cultureoffeargripsups

    ‘Culture of Fear’ Grips UPS: Workers Say Injuries Are Underreported

    Logistics
  • 1125_themodernfactory

    The ‘Modern’ Factory Remains a Dream for Many Manufacturers

    Technology

Digital Edition

55746

Subscribe today and receive the latest issue

Start Your Subscription

Case Studies

  • Locus Robotics Helps E-Retailer Deliver During Holiday Peak

  • Manufacturer Slashes Shipping Costs With AI Packaging Solution

  • Apparel Retailer Saves $45 Million With Reverse Logistics Solution

  • QuestaWeb Configures Fragrance Company’s Complex Procedures Into Its Advanced FTZ Software

  • Business Turnaround: Integrated Business Planning as a Management Tool

Visit Our Sponsors

  • More From SCB
    • Featured Content
    • Video Library
    • Think Tank Blog
    • SupplyChainBrain Podcast
    • Whitepapers
    • Webinars
  • The Magazine
    • Digital Issue
    • Subscribe
    • Manage Your Subscription
    • 100 Great Partners Form
  • Resources
    • Newsletters
    • Events Calendar
    • SCB's Great Supply Chain Partners
    • Supplier Directory
    • Case Study Showcase
    • Supply Chain Innovation Awards
  • SCB Corporate
    • Advertise on SCB.COM
    • About Us
    • Privacy Policy
    • Contact Us

All content copyright © 2016 - 2018 Keller International Publishing Corp All rights reserved. No reproduction, transmission or display is permitted without the written permissions of Keller International Publishing Corp

Design, CMS, Hosting & Web Development :: ePublishing