When it comes to fashioning the optimal customer experience, the gap between dream and reality can be vast.

Every business wants to please every customer. In fact, you’ll hear the words “customer-driven” from just about every provider of a product or service. The reality, unfortunately, is that it isn’t always possible to meet all customer demands within the bounds of profitability. At the same time, every provider strives to maximize the customer experience. On this episode, we explore the philosophy and practice of customer service with Sam Mikles, chief executive officer of Flash Global. He’ll discuss the need to provide both a standardized level of service while also tailoring one’s offering to individual customers. He’ll also address the fundamentals of customer segmentation. It’s all about meeting customer needs in the age of the “I want it now syndrome.” Hosted by Bob Bowman, executive editor of SupplyChainBrain.

This episode is sponsored by Flash Global.

Look for a new episode of the podcast, which can be downloaded or streamed, every Friday on the SupplyChainBrain website and iTunes.

Show notes:

A blog post by Flash Global: “How to Tackle 7 Challenges Faced by Global Product Managers.”