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Home » Many Customers Disappointed with Walmart's Order-Online, Pickup-at-Store Promotion

Many Customers Disappointed with Walmart's Order-Online, Pickup-at-Store Promotion

November 19, 2010
CRM Daily

After major snafus during a recent pre-Black Friday promotion, Walmart is vowing to improve its new service that allows consumers to buy online and pick up products the same day in stores.

Many people who ordered deeply discounted TVs on Nov. 6 say the TVs weren't available or they were asked to accept what they thought were inferior substitutes, often after getting confirmation e-mails. Walmart acknowledges it didn't have enough inventory to satisfy both online and in-store customers. Dozens of consumers complained to the Black Friday site BFAds.net.

The problems illustrate two drawbacks to Black Friday promotions, especially with discounters. Limited quantities of so-called door-buster deals often leave shoppers empty-handed. And the products are rarely as good as the prices.

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    KEYWORDS Business Strategy Alignment Forecasting & Demand Planning Global Logistics Global Supply Chain Management order fulfillment Retail Sales & Operations Planning SC Security & Risk Mgmt Supply Chain Analysis & Consulting Technology
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