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Home » How Technology Is Changing the Retail Experience

How Technology Is Changing the Retail Experience

January 8, 2016
Robert J. Bowman, SupplyChainBrain

The P.R. and social marketing agency Walker Sands Communications recently conducted its second annual study on the future of retail. The effort zeroed in on the technology aspects of online shopping. Key findings focused on three major developments: the use of delivery drones, the shift to mobile payment, and the deployment of virtual reality to create an in-store experience for home-based buyers. Interestingly, a large percentage of respondents declared themselves ready for some of these trends, especially drones. Two-thirds said they expect to receive their first drone-delivered package within the next five years. But are these cutting-edge technologies really practical? How will they transform the face of e-commerce? We get answers from Dave Parro, senior account director and retail technology practice lead with Walker Sands. He also talks about which e-commerce giant will likely prevail in the technology race. And he outlines some of the obstacles that might delay full deployment of these innovations. Hosted by Bob Bowman, Managing Editor of SupplyChainBrain.

Look for a new episode of the podcast, which can be downloaded or streamed, every Friday on the SupplyChainBrain website and iTunes.

Show notes:

WalkerSands’ report on Reinventing Retail.

Stream or download podcast here

  • Listen: How Technology Is Changing the Retail Experience

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Logistics Outsourcing Technology SC Planning & Optimization Order Fulfillment Apparel Consumer Packaged Goods Food & Beverage Retail
KEYWORDS Apparel consumer goods supply chain consumer packaged goods delivery drones e-commerce supply chain Food and Beverage Logistics Outsourcing mobile payment order fulfillment Retail retail supply chain SC Planning & Optimization supply chain Supply Chain Management Supply Chain Planning Technology
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