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Home » Analysis: What Walmart Is Getting Right About Online Grocery

Analysis: What Walmart Is Getting Right About Online Grocery

April 26, 2018
Sarah Halzack, Washington Post contributor

It’s a fight Walmart simply can’t afford to lose; groceries made up 56 percent of its U.S. sales in its latest fiscal year. Along with the revenue the grocery department generates, it is key to driving foot traffic to Walmart stores and building customer loyalty.

As Gadfly’s Shira Ovide has pointed out, we’ve likely hit a tipping point in which this category of shopping — long insulated from the threat of e-commerce — is about to become much more digital.

Investors recently have gotten skittish about Walmart’s wider e-commerce business, after its once-sizzling sales growth in that channel cooled significantly in the fourth quarter. But they should take at least some comfort in recent survey data suggesting Walmart is getting some things right in online grocery.

It’s true that, in a study by Coresight Research, more shoppers reported buying groceries online at Amazon in the past 12 months than reported buying them online at Walmart.

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KEYWORDS Business Strategy Alignment consumer packaged goods E-Commerce/Omni-Channel Express/Small Shipments Food and Beverage Global Supply Chain Management Logistics Quality & Metrics Retail SC Planning & Optimization Supply Chain Analysis & Consulting Technology Transportation & Distribution
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Sarah Halzack, Washington Post contributor

Analysis: What Walmart Is Getting Right About Online Grocery

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