Inventory. Surely, it's the boon and the bane of the supply chain. Too much or too little, and your company's lifeblood is seriously at risk. Get levels just right, and it should be smooth sailing. That could be called enterprise inventory optimization, a phrase that SmartOps founder and CEO Sridhar Tayur says his company coined. To get a better understanding of EIO and its benefits, SupplyChainBrain interviewed Tayur and others, including some key customers, at the annual SmartOps Forum, held in 2010 in Chicago. [Run Time (Min.): 7:56]