For all the talk of partnership, business dealings between shippers and their third-party logistics providers have largely been tactical in nature. Getting to the next level, where 3PLs are deeply embedded in the fabric and strategy of their client's business, is a journey that barely has begun. Discussing the productivity promise and the challenges of Embedded 3PLs are Mike Marlowe of Kane is Able, Bill Lindeke of Kimberly-Clark, Kate Vitasek of the University of Tennessee and Jean Murphy of SupplyChainBrain. [Run Time (Min.): 21:55]