• Advertise
  • Contact Us
  • About Us
  • Supplier Directory
  • SCB YouTube
  • Login
  • Subscribe
  • Logout
  • My Profile
  • LOGISTICS
    • Air Cargo
    • All Logistics
    • Express/Small Shipments
    • Facility Location Planning
    • Freight Forwarding/Customs Brokerage
    • Global Gateways
    • Global Logistics
    • Last Mile Delivery
    • Logistics Outsourcing
    • LTL/Truckload Services
    • Ocean Transportation
    • Rail & Intermodal
    • Reverse Logistics
    • Service Parts Management
    • Transportation & Distribution
  • TECHNOLOGY
    • All Technology
    • Artificial Intelligence
    • Cloud & On-Demand Systems
    • Data Management (Big Data/IoT/Blockchain)
    • ERP & Enterprise Systems
    • Forecasting & Demand Planning
    • Global Trade Management
    • Inventory Planning/ Optimization
    • Product Lifecycle Management
    • Sales & Operations Planning
    • SC Finance & Revenue Management
    • SC Planning & Optimization
    • Sourcing/Procurement/SRM
    • Supply Chain Visibility
    • Transportation Management
  • GENERAL SCM
    • Business Strategy Alignment
    • Education & Professional Development
    • Global Supply Chain Management
    • Global Trade & Economics
    • HR & Labor Management
    • Quality & Metrics
    • Regulation & Compliance
    • SC Security & Risk Mgmt
    • Supply Chains in Crisis
    • Sustainability & Corporate Social Responsibility
  • WAREHOUSING
    • All Warehouse Services
    • Conveyors & Sortation
    • Lift Trucks & AGVs
    • Order Fulfillment
    • Packaging
    • RFID, Barcode, Mobility & Voice
    • Robotics
    • Warehouse Management Systems
  • INDUSTRIES
    • Aerospace & Defense
    • Apparel
    • Automotive
    • Chemicals & Energy
    • Consumer Packaged Goods
    • E-Commerce/Omni-Channel
    • Food & Beverage
    • Healthcare
    • High-Tech/Electronics
    • Industrial Manufacturing
    • Pharmaceutical/Biotech
    • Retail
  • THINK TANK
  • WEBINARS
    • On-Demand Webinars
    • Upcoming Webinars
    • Webinar Library
  • PODCASTS
  • VIDEOS
  • WHITEPAPERS
Home » Dissecting Demand Planning

Dissecting Demand Planning

January 29, 2014
SupplyChainBrain

Demand planning at Tupperware presents unique challenges, says Campbell. Relying almost solely on house-party sales, Campbell notes that the company has no point-of-sale data, does not work directly with customers and "has a sales force of 90,000, any of whom may or may not be having a party this week."

The demand planning process at Tupperware is evolving from a standard forecast-based process used in the past, he says. "Demand planning is a much more collaborative process, so we are working to bring in more collaborative market intelligence. Today we have bits and pieces but we need to get to full engagement because we have some issues with inventory and customer service that we need to rectify."

The ultimate goal is to establish a demand management process in North America and then roll it out globally, Campbell says. "If it's a really good process, we should be able to tailor it to all markets and make it a global process. That is the long term goal." To do that Tupperware will "will have to make sure we have the right people and support the process with the right technology," he says.

"To be honest we are struggling right now to find the right talent," says Campbell. "I think a lot of people have this issue because the skill set needed for demand planning is pretty diverse. You need someone who is numbers oriented and analytical but who also has big shoulders because they will always be hearing that they are wrong. You need someone who works well on teams and who is good at collaborating and communicating. This skill set is hard to find and, on top of which, these people don't necessarily see the end result of all their hard work or receive the recognition that would get in other departments like marketing," he says.

The right person can come from different backgrounds, depending on the specific situation, Campbell says. "We brought someone in from manufacturing to lead our demand planning process in Europe, which was a perfect fit because he understood the operational piece and that is what we needed. But in Asia Pacific we were specifically focused on finding someone who really understood demand planning and knew the end-to-end process. So it varies on where you are in the process and it's also partly a numbers game - how much is the company willing to pay for that specific skill set?"

Over time Campbell's vision is to have demand planning become a standard operating procedure, just like accounting or sales and with the same level of credibility. "Instead of just driving down inventory or improving customer service levels, demand planning should be about driving end results and helping the organization achieve its financial goals," he says.

To view the video in its entirety, click here

Keywords: Supply chain, supply chain management, supply chain management scm, inventory management, inventory control, global logistics, logistics & supply chain, supply chain solutions, logistics it solutions, supply chain planning, supply chain systems, retail supply chain

RELATED CONTENT

RELATED VIDEOS

Logistics Logistics Outsourcing Sales & Operations Planning Forecasting & Demand Planning Supply Chain Finance & Revenue Management Inventory Planning/ Optimization Supply Chain Planning & Optimization Technology Business Strategy Alignment Global Supply Chain Management
KEYWORDS Business Strategy Alignment director of marketing operations Forecasting & Demand Planning Global Logistics Global Supply Chain Management inventory control Inventory Management Inventory Planning/ Optimization Logistics logistics & supply chain logistics IT solutions Logistics Outsourcing Omar Campbell retail supply chain Sales & Operations Planning SC Finance & Revenue Management SC Planning & Optimization supply chain Supply Chain Management supply chain management SCM supply chain management: forecasting and demand planning Supply Chain Planning supply chain solutions supply chain systems Technology Tupperware
SupplyChainBrain

Australian Unions Call Off Strikes Against Chevron

More from this author

Subscribe to our Daily Newsletter!

Timely, incisive articles delivered directly to your inbox.

Popular Stories

  • AN ARRAY OF MEDICAL DEVICES LAID OUT ON A GREEN BACKGROUND

    Why the Medical-Device Industry Is Embracing Contract Manufacturing

    Sourcing/Procurement/SRM
  • A TOY TRUCK CARRIES A GIANT BOX WITH A RED RIBBON IN A BOW

    Three Trends to Watch During Peak Season 2023

    Apparel
  • A MANUFACTURING PLANT AT DUSK OR DAWN REFLECTED IN WATER

    Uncertainty is the New Normal

    Data Management (Big Data/IoT/Blockchain)
  • On Demand Webinar_SAP.png

    Optimize your Logistics Pinch Points to Build a Risk Resilient & Sustainable Supply Chain

    Webinars
  • A GIANT CONTAINER VESSEL SPORTING THE LETTERING OF YANG MING PLIES THE SEAS

    Yang Ming Accused of Profiteering During Pandemic by Bed Bath & Beyond

    Ocean Transportation

Digital Edition

Scb august 2023 lg

2023 100 Great Supply Chain Partners

VIEW THE LATEST ISSUE

Case Studies

  • JLL Finds Perfect Warehouse Location, Leading to $15M Grant for Startup

  • Robots Speed Fulfillment to Help Apparel Company Scale for Growth

  • New Revenue for Cloud-Based TMS that Embeds Orderful’s Modern EDI Platform

  • Convenience Store Client Maximizes Profit and Improves Customer Service

  • A Digitally Native Footwear Brand Finds Rapid Fulfillment

Visit Our Sponsors

Antuit Zebra Anvyl AutoStore
BEUMER Group Blue Ridge Global Brother
CHEP Cleo Coenterprise
Data Capture E2open Enveyo
Eva Air ForwardX Robotics Frayt
GAINSystems Generix Geodis
GEP Global Supply Chain Marketing Summit GreyOrange
Here Holman Logistics Infor
Inmar Kinaxis Lexis Nexis
Locus Robotics Logility LogistiVIEW
Lucas Systems MCA Connect MPO
Old Dominion OneRail Overhaul
PartnerLinQ (Visionet) Port of Virginia Ryder E-commerce by Whiplash
Saddle Creek Logistics SAP Shyft
Sourcemap SPS Commerce Tecsys
TGW Systems Thomson Reuters Veho
Verusen Walmart Workshop
  • More From SCB
    • Featured Content
    • Video Library
    • Think Tank Blog
    • SupplyChainBrain Podcast
    • Whitepapers
    • On-Demand Webinars
    • Upcoming Webinars
  • Digital Offerings
    • Digital Issue
    • Subscribe
    • Manage Your Subscription
    • Newsletters
  • Resources
    • Events Calendar
    • SCB's Great Supply Chain Partners
    • Supplier Directory
    • Case Study Showcase
    • Supply Chain Innovation Awards
    • 100 Great Partners Form
  • SCB Corporate
    • Advertise on SCB.COM
    • About Us
    • Privacy Policy
    • Contact Us
    • Data Sharing Opt-Out

All content copyright ©2023 Keller International Publishing Corp All rights reserved. No reproduction, transmission or display is permitted without the written permissions of Keller International Publishing Corp

Design, CMS, Hosting & Web Development :: ePublishing