• Advertise
  • Contact Us
  • About Us
  • Supplier Directory
  • SCB YouTube
  • Login
  • Subscribe
  • Logout
  • My Profile
  • LOGISTICS
    • Air Cargo
    • All Logistics
    • Express/Small Shipments
    • Facility Location Planning
    • Freight Forwarding/Customs Brokerage
    • Global Gateways
    • Global Logistics
    • Last Mile Delivery
    • Logistics Outsourcing
    • LTL/Truckload Services
    • Ocean Transportation
    • Rail & Intermodal
    • Reverse Logistics
    • Service Parts Management
    • Transportation & Distribution
  • TECHNOLOGY
    • All Technology
    • Artificial Intelligence
    • Cloud & On-Demand Systems
    • Data Management (Big Data/IoT/Blockchain)
    • ERP & Enterprise Systems
    • Forecasting & Demand Planning
    • Global Trade Management
    • Inventory Planning/ Optimization
    • Product Lifecycle Management
    • Sales & Operations Planning
    • SC Finance & Revenue Management
    • SC Planning & Optimization
    • Sourcing/Procurement/SRM
    • Supply Chain Visibility
    • Transportation Management
  • GENERAL SCM
    • Business Strategy Alignment
    • Education & Professional Development
    • Global Supply Chain Management
    • Global Trade & Economics
    • HR & Labor Management
    • Quality & Metrics
    • Regulation & Compliance
    • SC Security & Risk Mgmt
    • Supply Chains in Crisis
    • Sustainability & Corporate Social Responsibility
  • WAREHOUSING
    • All Warehouse Services
    • Conveyors & Sortation
    • Lift Trucks & AGVs
    • Order Fulfillment
    • Packaging
    • RFID, Barcode, Mobility & Voice
    • Robotics
    • Warehouse Management Systems
  • INDUSTRIES
    • Aerospace & Defense
    • Apparel
    • Automotive
    • Chemicals & Energy
    • Consumer Packaged Goods
    • E-Commerce/Omni-Channel
    • Food & Beverage
    • Healthcare
    • High-Tech/Electronics
    • Industrial Manufacturing
    • Pharmaceutical/Biotech
    • Retail
  • THINK TANK
  • WEBINARS
    • On-Demand Webinars
    • Upcoming Webinars
    • Webinar Library
  • PODCASTS
  • VIDEOS
  • WHITEPAPERS
Home » The Supply Chain Meets the Omnichannel

The Supply Chain Meets the Omnichannel

June 16, 2014
SupplyChainBrain

Retailers are making many changes in response to the emergence of the omnichannel, says Sampat. “More and more, customers are expecting retailers to be able to serve them in a seamless manner.”

In response, retailers are focusing on three fundamental areas: inventory productivity, flexible fulfillment and the ability to adapt to the unknown, caused by shifting customer demand.

Inventories must be integrated across the supply chain if retailers are to fulfill orders placed online, as well as items purchased at brick-and-mortar stores. They need to avoid situations in which product is sitting in one sales channel while it’s out of stock in another.

Retailers are in the early stages of their journey toward omnichannel fulfillment. They’re still figuring out how to make inventory available across the supply chain. Some are turning their stores into fulfillment hubs, while others are transforming traditional distribution centers into operations that can serve e-commerce purchases.

The result is a blurring of the lines between store and e-commerce activity. “The term ‘omnichannel’ has been used a lot,” says Sampat, “but it’s really the retailing of the future.”

New investments are being targeted at boosting inventory productivity. Retailers need an accurate picture of where product resides, and how much is there. At the same time, they’re working to build “agile, flexible and scalable” supply chains from end to end.

“You start breaking down organizational behaviors, systems and processes to form a single supply chain,” regardless of sales channel, Sampat says.

To view the video in its entirety, click here

    RELATED CONTENT

    RELATED VIDEOS

    Logistics Sales & Operations Planning Supply Chain Planning & Optimization Supply Chain Visibility Order Fulfillment Consumer Packaged Goods Food & Beverage Retail
    KEYWORDS consumer packaged goods Deloitte Consulting LLP Food and Beverage inventory control Inventory Management Logistics order fulfillment Piyush Sampat Principal Retail retail supply chain Sales & Operations Planning SC Planning & Optimization supply chain Supply Chain Management Supply Chain Management: Retail Supply Chain Planning Supply Chain Visibility
    • Related Directories

      Tecsys, Inc.

    SupplyChainBrain

    ILWU Files for Bankruptcy Because of Port Lawsuit

    More from this author

    Subscribe to our Daily Newsletter!

    Timely, incisive articles delivered directly to your inbox.

    Popular Stories

    • A HAND HOLDS A CELL PHONE IN FRONT OF A LAPTOP. A FLOATING QR CODE CAN BE SEEN BETWEEN THE PHONE AND LAPTOP.

      The Mysterious Case of the Disappearing QR Code

      Data Management (Big Data/IoT/Blockchain)
    • A  PERSON'S HANDS CAN BE SEEN WORKING AT A LAPTOP WITH PROJECTIONS OF CHARTS, GRAPHS AND METRICS HOVERING ABOVE THE HANDS.

      Amidst Another Disappointing Peak Season, Manufacturers Increasingly Look to Data

      Air Cargo
    • On-Demand-Webinar-Deloitte-Ep1of6-Sep-26.jpg

      Navigating to Net-Zero: Procurement's Role in Supplier Emissions

      Webinars
    • A WORKER IN COLD WEATHER GEAR WRITES ON A CLIPBOARD IN A WAREHOUSE

      Automating the Cold-Chain Warehouse

      Business Strategy Alignment
    • Multiple cars are being put together by robotic arms on an assembly line inside of a factory. Photo: iStock.com/Traimak_Ivan

      Podcast | Will an Investment ‘Supercycle’ Spark the Revival of American Manufacturing?

      Sourcing/Procurement/SRM

    Digital Edition

    Scb august 2023 lg

    2023 100 Great Supply Chain Partners

    VIEW THE LATEST ISSUE

    Case Studies

    • JLL Finds Perfect Warehouse Location, Leading to $15M Grant for Startup

    • Robots Speed Fulfillment to Help Apparel Company Scale for Growth

    • New Revenue for Cloud-Based TMS that Embeds Orderful’s Modern EDI Platform

    • Convenience Store Client Maximizes Profit and Improves Customer Service

    • A Digitally Native Footwear Brand Finds Rapid Fulfillment

    Visit Our Sponsors

    Antuit Zebra Anvyl AutoStore
    BEUMER Group Blue Ridge Global Brother
    CHEP Cleo Coenterprise
    Data Capture E2open Enveyo
    Eva Air ForwardX Robotics Frayt
    GAINSystems Generix Geodis
    GEP Global Supply Chain Marketing Summit GreyOrange
    Here Holman Logistics Infor
    Inmar Kinaxis Lexis Nexis
    Locus Robotics Logility LogistiVIEW
    Lucas Systems MCA Connect MPO
    Old Dominion OneRail Overhaul
    PartnerLinQ (Visionet) Port of Virginia Ryder E-commerce by Whiplash
    Saddle Creek Logistics SAP Shyft
    Sourcemap SPS Commerce Tecsys
    TGW Systems Thomson Reuters Veho
    Verusen Walmart Workshop
    • More From SCB
      • Featured Content
      • Video Library
      • Think Tank Blog
      • SupplyChainBrain Podcast
      • Whitepapers
      • On-Demand Webinars
      • Upcoming Webinars
    • Digital Offerings
      • Digital Issue
      • Subscribe
      • Manage Your Subscription
      • Newsletters
    • Resources
      • Events Calendar
      • SCB's Great Supply Chain Partners
      • Supplier Directory
      • Case Study Showcase
      • Supply Chain Innovation Awards
      • 100 Great Partners Form
    • SCB Corporate
      • Advertise on SCB.COM
      • About Us
      • Privacy Policy
      • Contact Us
      • Data Sharing Opt-Out

    All content copyright ©2023 Keller International Publishing Corp All rights reserved. No reproduction, transmission or display is permitted without the written permissions of Keller International Publishing Corp

    Design, CMS, Hosting & Web Development :: ePublishing