Widespread market volatility since the economic crisis of 2008 means that traditional demand signals no longer are sufficient for forecasting , says Charles Chase of SAS. Fortunately, advances in technology are enabling companies to collect and effectively analyze vast amounts of real-time demand signals, resulting in more accurate forecasts and the ability to actually shape demand. [Run Time (Min.): 13:08]
Timely, incisive articles delivered directly to your inbox.