If you’re a business selling to the public, social media is a must. But it can also kill you.
Facebook, Twitter, Instagram: They’re omnipresent in marketing and sales strategies today. But they also come with enormous risks. Besides the obvious possibility of alienating touchy customers, you could commit libel or slander, violate consumer protection laws and run afoul of financial regulators. Then there’s the possibility of being attacked by cyberthieves through your social media platform. On this episode, we speak with Beth Haddock, chief executive officer and founder of Warburton Advisers, and author of Triple Bottom-Line Compliance: How to Deliver Protection, Productivity and Impact. She offers guidance on navigating the treacherous waters of social media, and avoiding its becoming “a legal quagmire.” Hosted by Bob Bowman, Managing Editor of SupplyChainBrain.
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