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Home » Podcast | How to Keep Social Media From Wrecking Your Business

Podcast | How to Keep Social Media From Wrecking Your Business

October 12, 2018
Robert J. Bowman, SupplyChainBrain

If you’re a business selling to the public, social media is a must. But it can also kill you.

Facebook, Twitter, Instagram: They’re omnipresent in marketing and sales strategies today. But they also come with enormous risks. Besides the obvious possibility of alienating touchy customers, you could commit libel or slander, violate consumer protection laws and run afoul of financial regulators. Then there’s the possibility of being attacked by cyberthieves through your social media platform. On this episode, we speak with Beth Haddock, chief executive officer and founder of Warburton Advisers, and author of Triple Bottom-Line Compliance: How to Deliver Protection, Productivity and Impact. She offers guidance on navigating the treacherous waters of social media, and avoiding its becoming “a legal quagmire.” Hosted by Bob Bowman, Managing Editor of SupplyChainBrain.

Look for a new episode of the podcast, which can be downloaded or streamed, every Friday on the SupplyChainBrain website and iTunes.

Show notes:

Haddock’s book, Triple Bottom-Line Compliance: How to Deliver Protection, Productivity and Impact.

  • Listen: How to Keep Social Media From Wrecking Your Business

RELATED VIDEOS

Technology SC Planning & Optimization Supply Chain Visibility Business Strategy Alignment Quality & Metrics Consumer Packaged Goods E-Commerce/Omni-Channel Retail
KEYWORDS Social Media
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