The FTC discovered that Williams-Sonoma mattress pads listed as "crafted in America from domestic and imported materials" were actually fully imported from China.
A preview of the second annual Global Supply Chain Marketing Summit, to be held June 5-7, 2024 at the Ritz-Carlton on Amelia Island, Florida, with original cohort member Lisa Beck, director of marketing and business development with Ortec.
An omnichannel supply chain represents a paradigm shift in prioritizing customer experience, seamlessly integrating various sales channels like physical stores, online platforms and mobile apps.
Retailers are being forced to adapt to the emphasis buyers of home furnishing now put on overall service and last-mile delivery experience, over brand loyalty.