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Home » SAP Issues New Version of Demand Signal Management App

SAP Issues New Version of Demand Signal Management App

July 22, 2014
SAP SE

Based on SAP HANA, the update allows users to capture external market research and retailer point-of-sale data in near-real time, and combine the information with internal business data and analytics capability. The tool is aimed at consumer products companies, life science companies, wholesalers and high-tech manufacturers. Enhancements in the update include global market data provisioning across country and product categories; fast onboarding of external market-research databases; efficient classification of master data via user-defined rules; support of selective, user role-based release and publishing of new market-share information, and analytics for market share reporting and sales-performance analysis.

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Sales & Operations Planning Forecasting & Demand Planning Inventory Planning/ Optimization Supply Chain Planning & Optimization Supply Chain Visibility Technology Order Fulfillment Consumer Packaged Goods Food & Beverage High-Tech/Electronics Retail
KEYWORDS consumer packaged goods Demand Planning EDI Communication (XML/EDI) Food and Beverage Forecasting & Demand Planning High-Tech/Electronics inventory control Inventory Management Inventory Planning/ Optimization order fulfillment Retail retail supply chain Sales & Operations Planning SAP SE SC Planning & Optimization supply chain Supply Chain Management Supply Chain Management: Retail Supply Chain Planning Supply Chain Visibility Technology
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