Based on SAP HANA, the update allows users to capture external market research and retailer point-of-sale data in near-real time, and combine the information with internal business data and analytics capability. The tool is aimed at consumer products companies, life science companies, wholesalers and high-tech manufacturers. Enhancements in the update include global market data provisioning across country and product categories; fast onboarding of external market-research databases; efficient classification of master data via user-defined rules; support of selective, user role-based release and publishing of new market-share information, and analytics for market share reporting and sales-performance analysis.

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